Why Do Real Estate Agents Need Phonesites for Lead Generation?
Real estate agents have always relied on lead generation to keep their businesses thriving.
However, with the rise of digital marketing, the game has changed.
Traditional methods like cold calling and door-to-door canvassing are no longer as effective as they used to be.
To succeed in today’s market, real estate agents need to have a strong online presence and utilise tools like phonesites for lead generation.
Phonesites are mobile-responsive landing pages that are designed to capture leads and convert them into customers.
They are an essential tool for real estate agents because:
- They are easy to create: With phonesites, you don’t need to have any coding knowledge or design skills. You can create a professional-looking landing page in minutes using a drag-and-drop builder.
- They are mobile-friendly: More than 50% of internet traffic comes from mobile devices. Phonesites are designed to look great on any screen size, which means you can reach potential clients wherever they are.
- They are cost-effective: Compared to traditional advertising methods, phonesites are a much more affordable option. You can create and launch a phonesite for a fraction of the cost of a print ad or billboard.
- They are measurable: With phonesites, you can track your results in real-time. You can see how many people are visiting your page, how long they are staying, and whether or not they are filling out your lead form.
But why do real estate agents need phonesites specifically? Here are some statistics that highlight the importance of phonesites for lead generation in the real estate industry:
- According to the National Association of Realtors, 44% of home buyers start their search online.
- Mobile devices are the most popular way for home buyers to search for properties online, with 89% of new home shoppers using a mobile search engine at the onset and throughout their research.
- Real estate agents who use phonesites for lead generation have reported a 50% increase in lead conversions.
- Real estate agents who use phonesites for lead generation have reported a 33% decrease in cost per lead.
Personal anecdotes from real estate agents also demonstrate the effectiveness of phonesites for lead generation.
One agent, for example, reported that they were able to generate 20 leads in just one week using a phonesite.
Another agent reported that they were able to close a deal with a client who had filled out their phonesite lead form within 24 hours.
So, how can real estate agents use phonesites for lead generation? Here are some actionable tips:
- Create a phonesite for each property: Instead of relying on a generic landing page, create a phonesite for each property you are selling. This will allow you to target your messaging and capture more qualified leads.
- Include high-quality photos and videos: Visual content is key in the real estate industry. Make sure your phonesite features high-quality photos and videos of the property you are selling.
- Use clear and compelling copy: Your phonesite copy should be clear, concise, and compelling. Highlight the key features of the property and explain why it is a great investment.
- Make it easy to contact you: Your phonesite should feature a lead form that is easy to fill out, as well as your contact information. Make sure potential clients can easily reach you if they have any questions or want to schedule a viewing.
- Promote your phonesite: Once your phonesite is live, promote it on your social media channels, in your email signature, and in any other marketing materials you have. The more exposure your phonesite gets, the more leads you will generate.
Ready to start generating more leads with phonesites? Contact us to learn more!