Compare AB Tasty and Emma marketing software


AB Tasty Logo

AB Tasty

Revolutionize brand and product experiences with AB Tasty: AI-powered experimentation & personalization, feature management and product optimization. Find out more
Emma marketing software Logo

Emma marketing software

Emma’s digital marketing platform drives results with personalization, segmentation and automation. Find out more
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Why you should get it now
  • AbTasty has been featured in publications such as Forbes, Entrepreneur, and TechCrunch.
  • AbTasty has been used to generate over $1 billion in revenue for its customers.
  • AbTasty has helped over 1,000 companies increase their conversion rates by up to 30%.
What are the benefits?
  • Detailed Reports
  • Easy Setup
  • Flexible Pricing
  • Real-Time Results
  • Automated journeys
  • Landing pages
  • Mobile-friendly templates
Things to look out for
  • Costs
  • Data Security
  • Integrations
  • Support
  • Basic analytics
  • More expensive
Who is it for?
  • CRO Specialists
  • Data Analysts
  • Growth Hackers
  • Marketers
  • Product Managers
  • UX Designers
  • Marketing Agencies
  • Small Business Owners

CRO Specialists

AB Tasty

AB Tasty: A/B Testing and Personalization Platform

AB Tasty is an A/B testing and personalization platform that helps businesses optimize their websites and mobile apps.

It enables users to create and run experiments to test different versions of their websites and apps, and then personalize the user experience based on the results.

AB Tasty also provides analytics and reporting tools to help users measure the success of their experiments.

Who Should Use AB Tasty?

AB Tasty is ideal for businesses of all sizes that want to optimize their websites and mobile apps.

It is especially useful for ecommerce businesses, as it can help them increase conversions and revenue.

Key Benefits and Features

How Does AB Tasty Compare to Its Competitors?

AB Tasty is one of the leading A/B testing and personalization platforms on the market.

It offers a comprehensive set of features and is easy to use.

It is also more affordable than some of its competitors, making it a great choice for businesses of all sizes.

Help & Support

What is AB Tasty?
AB Tasty is a user experience optimization platform that helps you create, test, and personalize your website and mobile app experiences.
What types of tests can I run with AB Tasty?
AB Tasty offers a variety of tests, including A/B tests, multivariate tests, split URL tests, and personalization tests.
What platforms does AB Tasty support?
AB Tasty supports web, mobile web, and native mobile apps on iOS and Android.
What features does AB Tasty offer?
AB Tasty offers a variety of features, including A/B testing, multivariate testing, split URL testing, personalization, segmentation, and more.
How does AB Tasty work?
AB Tasty works by allowing you to create, test, and personalize your website and mobile app experiences. You can create tests, track results, and make changes to optimize your user experience.
How long does it take to set up AB Tasty?
It typically takes about 15 minutes to set up AB Tasty. You can also contact our team for help with setup and implementation.
Does AB Tasty offer customer support?
Yes, AB Tasty offers customer support via email, phone, and live chat. Our team is available to answer any questions you may have.

Emma marketing software

Emma, is part of the CM Group family of brands (including Campaign Monitor).

Emma’s digital marketing platform drives results with personalization, segmentation and automation.

Emma HQ

Our tiered Emma HQ platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.

Marketing automation

The best email marketing is personal, relevant, and timely.

With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

List segmentation

If you want to do email marketing successfully, list segmentation is key. It’s why we built the smartest, most intuitive segment builder just for you.

Dynamic content

Dynamic content lets you deliver unique content to each subscriber, all from one email. It's the ultimate personalization at scale.

A/B content testing

content a/b testing

Let your audience vote on how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience, then send the winner to the rest of your list.

Landing pages

landing pages

Easily build beautiful landing pages with Emma's drag and drop editor.

The best part? You can publish them in a single click. No development time necessary.

Email editor

drag and drop editor

Drag and drop editor

Emma's email editor lets you focus on your content, not endless help documentation.

Mobile Design Mode

Mobile design mode

Easily design for mobile and desktop, and switch seamlessly between your edits and preview.

Visualise mobile optimization options, and experience your ideas becoming emails.

Lightbox Forms

Email signup forms

Emma's email signup forms let you choose just the right time to ask for an email address.

You decide when, where, and after which action you’d like to build your audience.


Customizable subscriptions

Emma's customizable subscription options allow you to give your subscribers a say in what they receive.

Reduce opt-outs, and gain insight into your most popular content.

Email analytics

Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).

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