Compare Emma marketing software and Pastel

Comparison

Emma marketing software Logo

Emma marketing software

Emma’s digital marketing platform drives results with personalization, segmentation and automation. Find out more
Pastel Logo

Pastel

Review and comment on websites live. One click to share with clients and teammates. Find out more
Try Emma marketing softwareTry Pastel
What are the benefits?
  • Automated journeys
  • Landing pages
  • Mobile-friendly templates
Things to look out for
  • Basic analytics
  • More expensive
Who is it for?
  • Marketing Agencies
  • Small Business Owners
  • Marketing Agencies
  • Small Business Owners
  • Startup Companies
Features
4
2
1
2
3
1
2
4
1
2
4
1
1

Marketing Agencies

Emma marketing software

Emma, is part of the CM Group family of brands (including Campaign Monitor).

Emma’s digital marketing platform drives results with personalization, segmentation and automation.

Emma HQ

Our tiered Emma HQ platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.

Marketing automation

The best email marketing is personal, relevant, and timely.

With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

List segmentation

If you want to do email marketing successfully, list segmentation is key. It’s why we built the smartest, most intuitive segment builder just for you.

Dynamic content

Dynamic content lets you deliver unique content to each subscriber, all from one email. It's the ultimate personalization at scale.

A/B content testing

content a/b testing

Let your audience vote on how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience, then send the winner to the rest of your list.

Landing pages

landing pages

Easily build beautiful landing pages with Emma's drag and drop editor.

The best part? You can publish them in a single click. No development time necessary.

Email editor

drag and drop editor

Drag and drop editor

Emma's email editor lets you focus on your content, not endless help documentation.

Mobile Design Mode

Mobile design mode

Easily design for mobile and desktop, and switch seamlessly between your edits and preview.

Visualise mobile optimization options, and experience your ideas becoming emails.

Lightbox Forms

Email signup forms

Emma's email signup forms let you choose just the right time to ask for an email address.

You decide when, where, and after which action you’d like to build your audience.

subscription

Customizable subscriptions

Emma's customizable subscription options allow you to give your subscribers a say in what they receive.

Reduce opt-outs, and gain insight into your most popular content.

Email analytics

Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).


Pastel

Cut website approval time in half

Create a canvas out of any website and get your point across in seconds.

Comment in real-time and get on the same page as your team.

Automatically create tickets and tasks into other tools


Upload file