Compare Emma marketing software and Shopify Comparison
Emma marketing software Emma’s digital marketing platform drives results with personalization, segmentation and automation. Find out more Try Emma marketing software	Shopify Everything you need to start, run and scale your business. Find out more Try Shopify
Try Emma marketing software	Try Shopify

Emma marketing software

Emma, is part of the CM Group family of brands (including Campaign Monitor).

Emma’s digital marketing platform drives results with personalization, segmentation and automation.

Emma HQ

Our tiered Emma HQ platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.

Marketing automation

The best email marketing is personal, relevant, and timely.

With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

List segmentation

If you want to do email marketing successfully, list segmentation is key. It’s why we built the smartest, most intuitive segment builder just for you.

Dynamic content

Dynamic content lets you deliver unique content to each subscriber, all from one email. It's the ultimate personalization at scale.

A/B content testing

Let your audience vote on how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience, then send the winner to the rest of your list.

Landing pages

Easily build beautiful landing pages with Emma's drag and drop editor.

The best part? You can publish them in a single click. No development time necessary.

Email editor

Drag and drop editor

Emma's email editor lets you focus on your content, not endless help documentation.

Mobile design mode

Easily design for mobile and desktop, and switch seamlessly between your edits and preview.

Visualise mobile optimization options, and experience your ideas becoming emails.

Email signup forms

Emma's email signup forms let you choose just the right time to ask for an email address.

You decide when, where, and after which action you’d like to build your audience.

Customizable subscriptions

Emma's customizable subscription options allow you to give your subscribers a say in what they receive.

Reduce opt-outs, and gain insight into your most popular content.

Email analytics

Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).

Shopify

Millions of businesses in 175 countries around the world have made over $200 billion USD in sales using Shopify.

Sell everywhere Use one platform to sell products to anyone, anywhere—in person with Point of Sale and online through your website, social media, and online marketplaces.
Market your business Take the guesswork out of marketing with built-in tools that help you create, execute, and analyze digital marketing campaigns.
Manage everything Gain the insights you need to grow—use a single dashboard to manage orders, shipping, and payments anywhere you go.

Help & Support

Can I Build A Shopify Store Myself?

It's really easy to setup Shopify without coding, and in less than an hour you can have your own online store. It's probably one of the main reasons that Shopify is probably the most popular online store platform.

Is Shopify Good For Beginners?

Shopify is an excellent choice for people starting out their own business, but there's many things you need to consider, and it will take a little effort on your part. First of all, you need a great product to sell.

But once you've decided you need an online shop, Shopify can take out all of the headache of building a website, setting up a payment merchant and invoicing, email communications and shipping updates.

What Exactly Does Shopify Do?

Shopify is an online platform which helps you to bring together all the tools you need to manage an online store. You can build and customise an online store and also sell online or offline (for example face-to-face in a market, shopping centre) as well as social media integration.

How Much Does It Cost To Set Up A Shopify Store?

The monthly subscription fee starts from as low as $29 USD for the basic plan. Use Shopify Payments and pay no transaction fee. If you choose an external payment gateway, there will be additional fees of 2%, 1% or 0.5% for Basic Shopify, Shopify, and Advanced Shopify plans, respectively.

However to make your store a success, you'll also want to get a custom logo, branding and other marketing materials. Overall, expect to pay somewhere between $2,000 to $3,000 to get started.

How do I set up a Shopify store step by step?

It's easy to setup a Shopify store, in less than 15 minutes.

1. Signup for Shopify and add products to your store
2. Customise the branding and look of your website
3. Setup a custom domain, to improve trust and brand identity
4. Activate your merchant provider, to accept payments

Can you make money on Shopify?

Shopify is a platform that allows you to sell anything to anyone. As long as you have a business idea, and strong processes for designing, building and fulfilling a product or service, you can sell on Shopify.

Is Shopify easy to set up?

It's the fastest way to get online and start selling, without having to worry about setting up a website or merchant payment facilities.

Can I use Shopify POS if I have multiple cash registers in use at the same time?

Yes. You can install Shopify POS on multiple devices, and you won’t be charged any extra. Store activity on all devices is synchronized with your Shopify admin.

What does Shopify POS do?

Shopify POS is an application for iOS and Android devices that you can use for transactions in a physical store or pop-up setting. Find products, process orders, take payment, swipe credit cards, produce receipts, and control it all from your iPad or mobile device. All the background management of your store is done from your Shopify admin, which you can access using any browser.

Do I need a web host?

Shopify includes secure, unlimited ecommerce hosting on all plans except Shopify Lite. You can also use the Buy Button to add ecommerce to any existing website.

Can I use my own domain name?

Yes. You can purchase a domain name within Shopify, or use an existing one that you own. We also provide a free myshopify.com domain name to all stores on sign up.

Can I use a third party payment provider with Shopify?

Yes, Shopify supports many third party payment providers. Shopify uses a variety of third-party payment providers, including PayPal, Stripe, Authorize.net, and Amazon Payments.

Are there any transaction fees?

Use Shopify Payments and pay no transaction fee. If you choose an external payment gateway, there will be additional fees of 2%, 1% or 0.5% for our Basic Shopify, Shopify, and Advanced Shopify plans, respectively.

Is Shopify PCI Compliant or PCI Certified?

Yes. Shopify is certified Level 1 PCI DSS compliant. This means all your data and customer information is ultra secure.

Can I change my plan later on?

Absolutely! You can upgrade or downgrade your plan at any time.

Do you offer any discounted plans?

Yes, Shopify offer a 10% discount on annual plans and a 20% discount on biennial plans, when they are paid upfront.

How long are Shopify contracts?

All Shopify plans are month to month unless you sign up for an annual or biennial plan.

Can I cancel my account at any time?

Yes. If you ever decide that Shopify isn’t the best ecommerce platform for your business, simply cancel your account.

Do I need to enter my payment details to sign up?

No. You can sign up and use Shopify for 14 days without entering your payment details. At the end of your trial, or when you decide to launch your store, you will need to pick a plan and enter your payment details.

Is there a setup fee?

No. There are no setup fees on any of Shopify plans.