To make it easier, we’ve grouped these into categories with the most popular first.
Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.
Campaign Management for Small Business Owners
Pardot
Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals. It provides powerful tools to create, deploy, and manage online marketing campaigns.
Autopilot is a marketing automation platform that helps businesses create automated customer journeys. It enables users to create personalized customer experiences, automate marketing tasks, and measure the success of their campaigns.
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Act-On is a comprehensive campaign management platform that helps businesses create, manage, and measure campaigns across multiple channels. It provides tools to automate and optimize campaigns, track performance, and measure ROI.
Promoter.io is a customer feedback platform that helps businesses measure customer satisfaction, identify promoters and detractors, and take action to improve customer experience. It provides insights to help businesses understand customer sentiment and make data-driven decisions.