Our list of the 5 best Heatmaps – 2025

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Heatmaps for Small Business Owners

  1. Hotjar

    The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.
  2. Crazy Egg

    Use Crazy Egg to see what's hot and what's not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more.

Heatmaps for Marketing Professionals

  1. VWO

    VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
  2. ContentSquare

    ContentSquare is a digital experience insights platform that helps businesses understand how customers interact with their digital products. It provides data-driven insights to optimize user experience, increase conversions, and maximize revenue.

Heatmaps for Product Managers

  1. AB Tasty

    Revolutionize brand and product experiences with AB Tasty: AI-powered experimentation & personalization, feature management and product optimization.
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