Our list of the 3 best Segmentation – 2025

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Segmentation for Small Business Owners

  1. Act-On

    Act-On is a comprehensive campaign management platform that helps businesses create, manage, and measure campaigns across multiple channels. It provides tools to automate and optimize campaigns, track performance, and measure ROI.

Segmentation for Product Managers

  1. Optimizely

    Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.
  2. AB Tasty

    Revolutionize brand and product experiences with AB Tasty: AI-powered experimentation & personalization, feature management and product optimization.
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