Our list of the 20 best Website Analytics – 2024

Understand your website traffic and get better insights, so you can improve navigation and optimise your sales funnel.

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Website Analytics for Small Business Owners

  1. Matomo Analytics

    Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
  2. Statcounter

    A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
  3. Google Analytics

    Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
  4. Google Optimize

    Google Optimize is a free tool that helps businesses create better customer experiences by testing different versions of their website and apps. It helps businesses understand customer behavior and make data-driven decisions to improve their products.
  5. LeadsRx

    LeadsRx is a marketing attribution platform that helps businesses understand the ROI of their marketing efforts. It provides insights into customer journeys, tracks conversions, and optimizes campaigns for maximum ROI.
  6. Marketo Engage

  7. Leadfeeder

    LeadFeeder is a sales intelligence tool that shows you which companies visit your website and helps you turn anonymous website visitors into sales leads. Get insights on leads and start conversations with prospects.
  8. Pardot

    Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals. It provides powerful tools to create, deploy, and manage online marketing campaigns.
  9. Freshmarketer

    Send the right message at the right time to convert more leads with Freshmarketer
  10. CPV Lab Pro

  11. SharpSpring

    SharpSpring is a marketing automation platform that helps businesses increase leads, conversions, and ROI. It offers features like email marketing, lead scoring, and website tracking to help businesses reach their goals.
  12. Audiense

    Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.

Website Analytics for Entrepreneurs

  1. Mixpanel

    Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free.

Website Analytics for Marketing Professionals

  1. ContentSquare

    ContentSquare is a digital experience insights platform that helps businesses understand how customers interact with their digital products. It provides data-driven insights to optimize user experience, increase conversions, and maximize revenue.
  2. Adobe Analytics

    Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences.
  3. Brandfolder

    Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.
  4. VWO

    VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.

Website Analytics for Product Managers

  1. Amplitude

    Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform.
  2. Optimizely

    Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.

Website Analytics for Marketing Agencies

  1. Factoreal

    Be a Pro at E-commerce Marketing and convert every online interaction into a sale.
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