Our list of the 12 best Sales Automation – 2026

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Sales Automation for Small Business Owners

  1. Microsoft Dynamics 365

  2. Agile CRM

    Agile CRM is a customer relationship management (CRM) platform that helps businesses automate sales, marketing, and customer service. It offers features such as contact management, email marketing, automation, analytics, and more. It's designed to help businesses increase efficiency and grow.
  3. SugarCRM

    Sugar helps business create customers for life with the world's most intelligent CRM platform. With SugarCRM, you let the platform do the work. Get a demo today!
  4. Base CRM

  5. ActiveCampaign

    Visit our website to learn more.
  6. Lead Liaison

    Lead Liaison provides marketing automation and lead management solutions including lead scoring, lead nurturing, lead distribution and lead tracking.
  7. Nimble

    A G2 Crowd Market Leader, Nimble helps you build relationships everywhere you engage -- from your inbox to across the web. Try it free - no credit card required.
  8. LeadFuze

    LeadFuze is a lead generation platform that helps businesses find and connect with their ideal customers. It uses AI-driven technology to identify and target leads, and provides users with detailed contact information and insights.
  9. Workbooks

    Our powerful CRM platform is personalised and fine-tuned by our own experts precisely to your business goals. That way it lets you do...
  10. Zoho CRM

    Zoho CRM is an online Sales CRM software that manages your sales, marketing and support in one CRM platform. Rated The Best CRM System of 2022. Sign up for free.
  11. Close.io

    Close.io is a sales CRM and communication platform that helps sales teams close more deals. It automates tedious tasks, provides powerful insights, and helps reps stay organized and focused on closing deals.

Sales Automation for Marketing Professionals

  1. Salesforce

    Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses of all sizes manage their customer relationships.
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