Brainstorming techniques for creative thinking

Brainstorming is a technique used to generate ideas and solutions to a problem.

It’s important because it allows individuals or teams to think creatively and come up with innovative solutions.

Many well-known global brands have used brainstorming to come up with new products or marketing campaigns.

How to

Here are some steps to follow when conducting a brainstorming session:

1. Choose a facilitator to lead the session.
2. Set a clear goal or problem to solve.
3. Encourage everyone to contribute ideas, no matter how crazy they may seem.
4. Build on each other’s ideas and avoid criticizing or dismissing ideas.
5. Use visual aids such as whiteboards or sticky notes to organize ideas.
6. Take breaks and revisit ideas later to see if they can be improved upon.

Best Practices

• Set clear guidelines and expectations for the session.
• Encourage participation from everyone in the group.
• Avoid judging or criticizing ideas during the session.
• Use visual aids to organize ideas and keep the session on track.
• Take breaks to recharge and revisit ideas later.
• Follow up on ideas and implement the best ones.

Examples

Here are two potential examples of how small businesses can use brainstorming:

1. A local bakery wants to come up with a new product to attract more customers. The owner can conduct a brainstorming session with the staff to generate ideas for new pastries or desserts.
2. A small marketing agency wants to create a new campaign for a client. The team can conduct a brainstorming session to come up with creative ideas for the campaign, such as social media campaigns or guerrilla marketing tactics.