Outsourcing is the process of hiring an external company or individual to perform tasks that would normally be done in-house.
This strategy is often used by companies to reduce costs and improve efficiency.
By outsourcing certain tasks, companies can focus on their core competencies and leave non-essential tasks to outside experts.
Two well-known global brands that have successfully used outsourcing to reduce costs are Apple and Nike.
Apple outsources the manufacturing of its products to companies in China, while Nike outsources the production of its shoes to factories in Vietnam.
The process of outsourcing involves several steps:
It’s important to clearly define the roles and responsibilities of both the outsourcing partner and the in-house team.
The outsourcing partner should be held to the same standards as the in-house team and should be regularly evaluated to ensure they are meeting expectations.
Small businesses can also benefit from outsourcing.
Here are two potential examples: