On-page optimization is a process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
It is an important part of search engine optimization (SEO) and involves optimizing the content and HTML source code of a page to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
On-page optimization includes optimizing title tags, meta tags, internal link structure, headings, content, and more.
On-page optimization is important because it helps search engines understand the content of a page and determine its relevance to a particular keyword or phrase.
It also helps search engines determine the quality of a page and how it should be ranked in the search engine results pages (SERPs).
By optimizing the content and HTML source code of a page, webmasters can improve the ranking of their pages in the SERPs and increase the amount of relevant traffic they receive.