Growing Your Audience: A Guide to Social Media Presence

Having a strong social media presence is essential for any business or individual looking to grow their audience.

It’s a great way to reach potential customers, build relationships, and increase brand awareness.

Here’s a guide to help you get started and make the most of your social media presence.

Getting Started

Before you start building your social media presence, it’s important to have a plan.

Think about who your target audience is and what kind of content you want to share.

You should also decide which platforms you want to focus on.

Once you have a plan in place, you can start creating your profiles and building your presence.

How To

• Create a profile on each platform you want to use. Make sure to include a profile picture, a description of your business or yourself, and a link to your website.
• Post regularly and consistently. Aim for at least one post per day, but don’t post too much or your followers may get overwhelmed.
• Engage with your followers. Respond to comments, ask questions, and share other people’s content.
• Use hashtags to reach a wider audience. Research popular hashtags related to your industry and use them in your posts.
• Run contests and giveaways to increase engagement and attract new followers.
• Analyse your performance. Use the analytics tools available on each platform to track your progress and adjust your strategy accordingly.

Best Practices

• Be authentic. Share content that is true to your brand and resonates with your audience.
• Be consistent. Post regularly and use the same tone and style across all platforms.
• Be creative. Try different types of content such as videos, polls, and stories to keep your followers engaged.
• Be responsive. Respond to comments and messages quickly to build relationships with your followers.
• Be strategic. Use analytics to track your performance and adjust your strategy accordingly.

Popular tools to get started

• Sendinblue — Take your digital marketing to the next level.
• Shopify — Everything you need to start, run and scale your business.
• Canva — Canva is an online design platform that makes it easy to create stunning visuals for any purpose.
• Missinglettr — Missinglettr helps businesses automate their social media marketing. It creates a year’s worth of content from one blog post, and schedules it to post on social media for maximum reach.
• Kissmetrics — Kissmetrics is a powerful analytics and marketing platform that helps businesses track, analyse, and optimise their customer journey.
• Juphy — Streamline all your social media conversations and support requests in a single, shared inbox.
• BrandYourself — BrandYourself is an online reputation management & privacy company that provides software and services, including: negative Google results, personal branding, private info protection, Dark Web scan, and more.
• Social Boost — Meet Social Boost, the #1 Instagram Marketing Service in 2022 that uses a team of hand-trained Instagram Marketers to manage and grow your account. No bots, automation or false promises.
• NiceJob — NiceJob is an online reputation management platform that helps businesses build their online presence and increase customer loyalty.
• Citrix Podio — Build powerful low-code business solutions to customize work and communication. Start for free.
• SmartSuite — Plan, track, and manage any type of work.
• Tailor Brands — Everything you need to launch and grow your business. You can design a logo, launch a website, print business cards, form an LLC and much more.
• NapoleanCat — NapoleonCat’s Social Media Publisher allows you to post to multiple platforms at once.
• Later — Later is a social media scheduling tool that helps you plan, organize, and optimize your posts. It allows you to easily schedule posts, analyze performance, and collaborate with team members.
• Constant Contact — Constant Contact is a marketing platform for small businesses. It helps businesses create emails, ads, and surveys to engage customers, grow their online presence, and measure success.
• ChannelAdvisor — Streamline your e-commerce operations, expand to new channels and grow sales — all from a centralized platform.
• SocialPilot — Everything you need to hit your social media marketing goals at an AMAZING Price!
• Copyblogger — Content marketing tools and training.
• Brand24 — Media monitoring made easy – get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more.
• Brandfolder — Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world’s most powerfully simple brand asset management software.
• Reputation.com — Reputation.com helps businesses protect and improve their online reputations. They provide tools to monitor, manage and improve their online presence, from reviews and ratings to social media and search engine optimization.
• Sprout Social — Manage all of your social media profiles from a single, intuitive platform.
• Pardot — Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals. It provides powerful tools to create, deploy, and manage online marketing campaigns.
• Kameleoon — Kameleoon is an AI-powered A/B testing platform that helps businesses optimize their websites and apps for better user experience. It provides powerful insights and analytics to help you make data-driven decisions and increase conversions.
• Crazy Egg — Use Crazy Egg to see what’s hot and what’s not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more.
• BrandBastion — BrandBastion is a social media monitoring and management platform that helps brands protect their online reputation. It provides automated moderation, AI-powered insights, and real-time analytics to help brands monitor and respond to customer conversations across social media.
• Mention — Mention is a powerful social media monitoring and analytics tool that helps you track online conversations, measure brand awareness, and analyze customer sentiment. Keep your finger on the pulse of your brand and industry with real-time insights.
• SocialBee — Social Media Management Tool for Entrepreneurs, Service Providers, and Small Businesses
• GetResponse — No matter your level of expertise, we have a solution for you. At GetResponse, it’s email marketing done right. Start your free account today!
• Hootsuite — Hootsuite is a social media management platform that helps businesses and individuals manage their social media presence. It provides tools to schedule posts, monitor conversations, and measure performance across multiple networks.

Examples

Here are some examples of businesses that have successfully grown their audience on social media:

• Airbnb: Airbnb has used social media to build relationships with their customers and increase brand awareness. They post regularly and use creative content such as videos and stories to engage their followers.
• Starbucks: Starbucks has used social media to promote their products and engage with their customers. They post regularly and use creative content such as polls and giveaways to increase engagement.
• Nike: Nike has used social media to build relationships with their customers and increase brand awareness. They post regularly and use creative content such as videos and stories to engage their followers.