Best Website Analytics platforms to supercharge your online conversions and engagement 2023

15 December 2022 • 7 min read

#WebsiteAnalytics

If you’ve got a website, you know how hard it is to get visitors and convert them into paying customers.

Most people have heard of, or used, Google Analytics. But what if I told you there was more?

Regardless of the type of website you manage, you should find ways to get richer insights from your web traffic, and optimise your content. There’s a lot of good insights out there, waiting for you to explore.

What’s a Web Analytics platform?

A website analytics platform is a tool that helps you track and analyze the performance of your website.

It helps give you detailed reports and data on all aspects of your website, such as traffic, user behavior, and conversions.

This can help you understand how well your website is performing and identify areas where you can improve.

If you do your research and find a good analytics platforms you can improve a lot with your website:

Track website traffic: A website analytics platform can help you monitor how many visitors your website receives, where they come from, and what pages they visit. This can give you a better understanding of your audience and how they are engaging with your website.
Monitor user behavior: A website analytics platform can provide detailed information on how users interact with your website, such as how long they spend on each page, what actions they take, and what pages they visit most often. This can help you understand what is working well on your website and what might need to be improved.
Identify trends and patterns: A website analytics platform can help you spot trends and patterns in your website data, such as spikes in traffic or changes in user behavior. This can help you identify opportunities and potential issues, and make data-driven decisions about how to improve your website.
Optimize conversions: A website analytics platform can provide valuable insights into how well your website is performing in terms of conversions, such as sales or sign-ups. This can help you identify areas where you can improve your website to increase conversions and drive more business.

Give the customer what they want

Remember, there’s only so much that you can optimise on a website. First you need to give your customers what they want – a good product, a service they actually need, interesting content, etc.

There are many factors that can affect a customer’s likelihood of converting on your website, such as the quality of your product or service, the user experience on your website, and the effectiveness of your marketing and sales efforts.

To increase the likelihood of converting customers on your website, you shouldn’t just rely on an analytics platform to do all the hard work, but it can help you.

Before you jump into analysing your web traffic, consider:

Do you offer a high-quality product or service that meets the needs and wants of your target customer?
Do you have a user-friendly and engaging website experience that makes it easy for customers to find what they are looking for and take action?
How do you use effective marketing and sales techniques to attract and engage potential customers, and to persuade them to make a purchase or sign up for your service?
Have you considered testing and optimising your website and sales funnel to identify and improve areas where customers are dropping off, and to increase the chances that they will convert?

An analytics platform can help with some of that, but you also need to be a good listener and get feedback directly from your customers, and design a great experience.

It’s not just about sales conversion

Even if you don’t have a sales funnel, it’s important to monitor your web traffic, and optimise it.

Here’s some ways you can optimise your website with an analytics platform:

Make sure your website loads quickly: A slow-loading website can be frustrating for users and can drive them away. To optimize your website’s performance, make sure that it loads quickly by reducing the size of your images, using a fast web host, and optimizing your website’s code.
Use clear and easy-to-read content: To make your website user-friendly, use clear and easy-to-read content. This means writing in simple, straightforward language, using headings and subheadings to break up the text, and using short paragraphs and bullet points to make the content easier to scan.
Make your website mobile-friendly: More and more people are accessing the internet on their smartphones, so it’s important that your website is mobile-friendly. This means making sure that your website is easy to navigate and use on a small screen, and that it loads quickly and looks good on a variety of devices.
Use high-quality images: High-quality images can make your website more attractive and engaging. To optimize your website, use high-resolution images that are relevant to your content and that look good on different devices.
Make your website easy to navigate: To make your website user-friendly, make sure that it is easy to navigate. This means using a clear and simple menu structure, and providing clear links and calls to action to help users find what they are looking for.

Other than Google Analytics, what is there?

We love Audiense because it is able to influence specific individuals through deep analytics. It’s not just about the bulk of the people who visit your site, it’s about each user and their unique behaviours, including their purchase behaviours. This means you get better ROI.

We also think you should consider Factoreal.

Based on our review, Audiense is the best Website Analytics right now.

Google Analytics — Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Statcounter — A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
Audiense — Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.
Brandfolder — Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world’s most powerfully simple brand asset management software.
Amplitude — Build better products by turning your user data into meaningful insights, using Amplitude’s digital analytics platform.
Google Analytics — Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
Optimizely — Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.
Marketo Engage — Marketo Engage has powerful marketing automation software that helps marketers master the art and science of digital marketing to engage customers and prospects.
Adobe Analytics — Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences.
VWO — VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
Pardot — Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals. It provides powerful tools to create, deploy, and manage online marketing campaigns.
Mixpanel — Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel’s powerful, self-serve product analytics. Try it free.
Freshmarketer — Send the right message at the right time to convert more leads with Freshmarketer
Google Optimize — Google Optimize is a free tool that helps businesses create better customer experiences by testing different versions of their website and apps. It helps businesses understand customer behavior and make data-driven decisions to improve their products.
SharpSpring — SharpSpring is a marketing automation platform that helps businesses increase leads, conversions, and ROI. It offers features like email marketing, lead scoring, and website tracking to help businesses reach their goals.
Matomo Analytics — Matomo’s the Google Analytics alternative that protects your data and your customer’s privacy. A powerful web analytics platform with 100% data ownership.
Factoreal — Be a Pro at E-commerce Marketing and convert every online interaction into a sale.
ContentSquare — ContentSquare is a digital experience insights platform that helps businesses understand how customers interact with their digital products. It provides data-driven insights to optimize user experience, increase conversions, and maximize revenue.

The winner for Website Analytics — Audiense

Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business. In our opinion, Audiense is the #1 Audience Intelligence Platform.

Influencer identification Audiense analyses trends within the target audience to understand which individuals influence them directly and indirectly.
Data collection Allows you to download data and pre-made report templates to be more efficient in their day-to-day, and to integrate our insights into your current methodology.
Campaign insights Audiense enables customers to activate insights throughout the planning and creative development process, from the pitch to post campaign analysis.
Return of investments Audiense collects multiple and valuable insights of any target audience in just a few hours, allowing customers to save a lot of time and money.

The runner-up for Website Analytics — Factoreal

Be a Pro at E-commerce Marketing and convert every online interaction into a sale.

Start selling on WhatsApp Enable your customers to discover your product catalog & make purchases through their favorite messaging platform – WhatsApp
Dynamic content for better targeting and personalization Get the most out of every email marketing campaign by delivering customized content that speaks to customers on their level
Build awesome customer experiences through the combined power of Customer Data and Marketing Automation Unify customer data from all touch points – online, offline, and third-party sources, to create a single, dynamic, real-time view of each customer. Factoreal’s Customer Data and Engagement Platform (CDEP) simplifies customer journey management, improves engagement, and maximizes your ROI.
Get visitors back on your site Enrich your marketing automation workflow with rich web push notifications. Communicate with your loyal customers or even anonymous visitors with Factoreal’s web push notifications
Reach inboxes like a Pro Whether you are new to email marketing or already a champion, we have just the right tools for you to reach your audience like a pro
Build and grow your following on social Understand your audience, compose compelling posts, and share across all your channels – all of it, with a single social media management platform
Maximize ROI on paid social Make sure you are getting your money’s worth. Measure everything from brand reach to conversion rate down to a single ad and improve performance marketing
Grow your business with automated workflows Take full control of how, when, and where you customers interact with your business by creating cross-channel automated marketing campaigns. Acquire, engage, retain customers, and measure how they are engaging as they move along multiple channels in their journey