Top 3 Customer Satisfaction (CSAT) Platforms for your small business in 2023

If you’re running a small retail or professional services business, you’ll want to measure how happy your customers are with your business.

CSAT (Customer Satisfaction) and NPS (Net Promoter Score) are two methods used to measure customer satisfaction and loyalty.

Both are designed to help businesses understand how well they are meeting the needs of their customers and identify areas where they can improve.

What is CSAT?

CSAT measures customers’ satisfaction with a specific interaction or experience with a company.

It typically involves asking customers to rate their satisfaction on a scale, such as from 0 to 10 or from “very unsatisfied” to “very satisfied.”

CSAT is useful for identifying specific areas where customers are having problems or are particularly happy with a company’s products or services.

How is it different from NPS?

NPS, on the other hand, measures overall customer loyalty to a company. It asks customers to rate the likelihood that they would recommend the company’s products or services to a friend or colleague on a scale from 0 to 10.

Customers are then divided into three groups based on their score: promoters (9-10), passives (7-8), and detractors (0-6).

The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.

What’s best for my business?

There is no one “better” method for measuring customer satisfaction and loyalty, as each has its own strengths and limitations.

Ultimately, the best approach will depend on the needs and goals of the business.

What tools can you use to measure CSAT and NPS?

We love Delighted because it’s so easy to get setup, you could be gathering feedback in as little as 5 minutes and offer integrations such as Salesforce, Shopify, and other proper CRMs!

We also think you should consider AskNicely because it offers more advanced reporting, Autoresponders, Custom Reports, Customer Relationship Management (CRM), and much more!

Based on our review, Delighted is the best Customer Satisfaction (CSAT) Platform right now.

The winner for Customer Satisfaction (CSAT) Platform — Delighted

The fastest and easiest way to gather actionable customer, product, and employee feedback

The fastest and easiest way to gather actionable customer, product, and employee feedback

The runner-up for Customer Satisfaction (CSAT) Platform — AskNicely

AskNicely provides a platform for service businesses to empower their frontline teams, make every customer experience awesome, and accelerate growth.

Connect real-time customer feedback with all your teams, systems and processes, based on the Net Promoter Score (NPS®) framework.

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