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Compare Adobe Analytics and Matomo Analytics

Comparison

Adobe Analytics

Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Find out more
Try Adobe Analytics
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Matomo Analytics

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership. Find out more
Try Matomo Analytics
Try Adobe AnalyticsTry Matomo Analytics
Why you should consider it
  • Adobe Analytics helps you to make data-driven decisions with real-time insights into customer behavior
  • Adobe Analytics offers a comprehensive set of tools to measure
  • Adobe Analytics provides access to over 500 pre-built reports and dashboards
  • analyze
  • and optimize customer experiences
  • Matomo has been downloaded over 17 million times.
  • Matomo is used by over 1.4 million websites worldwide.
  • Matomo provides 100% data ownership and privacy protection.
What are the benefits?
  • Data Automation
  • Data Segmentation
  • Data Visualization
  • Real-Time Insights
  • Customizable dashboard widgets
  • Open-source analytics platform
  • Privacy-focused data collection
  • Real-time visitor tracking
Things to look out for
  • Complexity
  • Costly
  • Integration
  • Time-Consuming
  • Data privacy compliance
  • Installation and setup
  • Limited reporting features
  • Technical knowledge required
Who is it for?
  • Business Analysts
  • Data Analysts
  • Marketing Professionals
  • Product Managers
  • UX Designers
  • Web Developers
  • Content Creators
  • Data Analysts
  • Digital Marketers
  • E-commerce Managers
  • Marketing Teams
  • Online publishers
  • SEO professionals
  • Small Business Owners
  • Web Developers
  • Website owners
Features

Business Analysts

Adobe Analytics

Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences.

Help & Support

What is Adobe Analytics?
Adobe Analytics is a powerful analytics solution that helps you understand your customers and deliver more engaging experiences across channels.
What types of data can I analyze with Adobe Analytics?
Adobe Analytics can help you analyze data from web, mobile, video, and social media sources, as well as offline data sources such as point-of-sale systems and call centers.
What features does Adobe Analytics offer?
Adobe Analytics offers a range of features, including segmentation, reporting, predictive analytics, and more.
How can I get started with Adobe Analytics?
Adobe offers a range of resources to help you get started with Adobe Analytics, including tutorials, webinars, and more.
What support is available for Adobe Analytics?
Adobe offers a range of support options for Adobe Analytics, including online resources, customer support, and more.

Matomo Analytics

Google Analytics alternative that protects your data and your customers' privacy

Help & Support

What is Matomo?
Matomo is a free and open-source web analytics platform designed to give you insights into your website's traffic and user behavior.
What are the benefits of using Matomo?
Matomo provides you with full control over your data, customizable dashboards, real-time tracking, and privacy compliance features such as GDPR and CCPA.
How do I install Matomo?
Matomo can be installed on your own server or hosted by Matomo Cloud. Installation instructions can be found on the Matomo website.
What types of data can I track with Matomo?
Matomo can track pageviews, visits, bounce rates, conversions, goals, events, and more.
Is Matomo compliant with GDPR and CCPA?
Yes, Matomo provides privacy compliance features such as user consent, data retention, and the ability to delete user data upon request.
What integrations does Matomo offer?
Matomo offers integrations with popular platforms such as WordPress, Magento, and PrestaShop, as well as custom integrations through its API.
What is Matomo Tag Manager?
Matomo Tag Manager is a tool that allows you to manage and deploy tags on your website without requiring technical knowledge.
Can I use Matomo for mobile app analytics?
Yes, Matomo offers a mobile SDK for iOS and Android that allows you to track user behavior in your mobile app.
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