Good Business Kit.

Compare Amplitude and Matomo Analytics

Comparison

Amplitude

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform. Find out more
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Matomo Analytics Logo

Matomo Analytics

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership. Find out more
Try Matomo Analytics
Try AmplitudeTry Matomo Analytics
Why you should consider it
  • Amplitude is trusted by over 40,000 companies including Microsoft, PayPal, and Twitter
  • Amplitude's customers have reported a 5x increase in speed to insight and 10x increase in product experimentation
  • Amplitude's customers have seen an average 15% increase in retention and 11% increase in engagement
  • Matomo has been downloaded over 17 million times.
  • Matomo is used by over 1.4 million websites worldwide.
  • Matomo provides 100% data ownership and privacy protection.
What are the benefits?
  • Data analytics insights
  • Easy integration process
  • Flexible data exploration
  • Real-time user tracking
  • Customizable dashboard widgets
  • Open-source analytics platform
  • Privacy-focused data collection
  • Real-time visitor tracking
Things to look out for
  • Data privacy concerns
  • Limited free plan
  • Requires technical setup
  • Steep Learning Curve
  • Data privacy compliance
  • Installation and setup
  • Limited reporting features
  • Technical knowledge required
Who is it for?
  • Business Analysts
  • Data Analysts
  • Digital Agencies
  • E-commerce Businesses
  • Engineering teams
  • Enterprise businesses
  • Growth teams
  • Marketing Teams
  • Mobile App Developers
  • Product Managers
  • SaaS companies
  • Startups
  • UI designers
  • UX Designers
  • Web app developers
  • Content Creators
  • Data Analysts
  • Digital Marketers
  • E-commerce Managers
  • Marketing Teams
  • Online publishers
  • SEO professionals
  • Small Business Owners
  • Web Developers
  • Website owners
Features

Business Analysts

Amplitude

Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue.

Help & Support

What types of data can Amplitude analyze?
Amplitude can analyze behavioral data such as user actions, events, and sessions, as well as user profile data like demographics, location, and device type.
How does Amplitude help businesses improve their products?
Amplitude provides insights into how users interact with a product, which can help businesses identify areas for improvement and prioritize product development efforts.
What is the difference between Amplitude and Google Analytics?
While both platforms provide analytics, Amplitude is designed specifically for product analytics and provides more detailed insights into user behavior.
Does Amplitude integrate with other tools?
Yes, Amplitude integrates with a wide range of tools including data warehouses, marketing automation platforms, and customer support tools.
Is Amplitude easy to use?
Amplitude is designed to be user-friendly, with a simple and intuitive interface that allows users to quickly access the insights they need.
Can Amplitude be used for mobile app analytics?
Yes, Amplitude provides mobile app analytics for iOS and Android apps, as well as web analytics for desktop and mobile web.
What is the cost of using Amplitude?
Pricing for Amplitude varies depending on the size of the business and the level of usage. Contact Amplitude for more information.
What is Amplitude?
Amplitude is a product analytics platform that helps businesses build better products by understanding user behavior.

Matomo Analytics

Google Analytics alternative that protects your data and your customers' privacy

Help & Support

Is Matomo compliant with GDPR and CCPA?
Yes, Matomo provides privacy compliance features such as user consent, data retention, and the ability to delete user data upon request.
What integrations does Matomo offer?
Matomo offers integrations with popular platforms such as WordPress, Magento, and PrestaShop, as well as custom integrations through its API.
What is Matomo Tag Manager?
Matomo Tag Manager is a tool that allows you to manage and deploy tags on your website without requiring technical knowledge.
Can I use Matomo for mobile app analytics?
Yes, Matomo offers a mobile SDK for iOS and Android that allows you to track user behavior in your mobile app.
What is Matomo?
Matomo is a free and open-source web analytics platform designed to give you insights into your website's traffic and user behavior.
What are the benefits of using Matomo?
Matomo provides you with full control over your data, customizable dashboards, real-time tracking, and privacy compliance features such as GDPR and CCPA.
How do I install Matomo?
Matomo can be installed on your own server or hosted by Matomo Cloud. Installation instructions can be found on the Matomo website.
What types of data can I track with Matomo?
Matomo can track pageviews, visits, bounce rates, conversions, goals, events, and more.
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