Compare Amplitude and Mixpanel

Comparison

Amplitude

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform. Find out more
Mixpanel Logo

Mixpanel

Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free. Find out more
Try AmplitudeTry Mixpanel
Why you should consider it
  • Amplitude is trusted by over 40,000 companies including Microsoft, PayPal, and Twitter
  • Amplitude's customers have reported a 5x increase in speed to insight and 10x increase in product experimentation
  • Amplitude's customers have seen an average 15% increase in retention and 11% increase in engagement
  • Mixpanel is trusted by over 26,000 companies worldwide, including Uber, Microsoft, and DocuSign.
  • Mixpanel's advanced analytics tools provide real-time insights to help businesses make data-driven decisions and improve their bottom line.
  • Mixpanel's customers see an average 225% increase in user retention and a 20% increase in conversion rates.
What are the benefits?
  • Data analytics insights
  • Easy integration process
  • Flexible data exploration
  • Real-time user tracking
  • A/B Testing
  • Funnel Analysis
  • Real-Time Analytics
  • User Engagement Tracking
Things to look out for
  • Data privacy concerns
  • Limited free plan
  • Requires technical setup
  • Steep Learning Curve
  • Data privacy concerns
  • Limited free plan
  • Limited Integrations
  • Steep Learning Curve
Who is it for?
  • Business Analysts
  • Data Analysts
  • Digital Agencies
  • E-commerce Businesses
  • Engineering teams
  • Enterprise businesses
  • Growth teams
  • Marketing Teams
  • Mobile App Developers
  • Product Managers
  • SaaS companies
  • Startups
  • UI designers
  • UX Designers
  • Web app developers
  • Data Analysts
  • Developers
  • E-commerce Businesses
  • Entrepreneurs
  • Growth Hackers
  • Marketing Teams
  • Mobile App Developers
  • Product Managers
  • SaaS companies
  • Startups
Features

Business Analysts

Amplitude

Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue.

Help & Support

What types of data can Amplitude analyze?
Amplitude can analyze behavioral data such as user actions, events, and sessions, as well as user profile data like demographics, location, and device type.
How does Amplitude help businesses improve their products?
Amplitude provides insights into how users interact with a product, which can help businesses identify areas for improvement and prioritize product development efforts.
What is the difference between Amplitude and Google Analytics?
While both platforms provide analytics, Amplitude is designed specifically for product analytics and provides more detailed insights into user behavior.
Does Amplitude integrate with other tools?
Yes, Amplitude integrates with a wide range of tools including data warehouses, marketing automation platforms, and customer support tools.
Is Amplitude easy to use?
Amplitude is designed to be user-friendly, with a simple and intuitive interface that allows users to quickly access the insights they need.
Can Amplitude be used for mobile app analytics?
Yes, Amplitude provides mobile app analytics for iOS and Android apps, as well as web analytics for desktop and mobile web.
What is the cost of using Amplitude?
Pricing for Amplitude varies depending on the size of the business and the level of usage. Contact Amplitude for more information.
What is Amplitude?
Amplitude is a product analytics platform that helps businesses build better products by understanding user behavior.

Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Help & Support

What is Mixpanel?
Mixpanel is a business analytics service that helps companies measure what matters, make decisions fast, and build better products through data.
What kind of data can I track with Mixpanel?
You can track any event or user action that is important to your business, such as sign-ups, clicks, purchases, and more.
How does Mixpanel differ from Google Analytics?
Mixpanel focuses on tracking user actions and behaviors, while Google Analytics primarily tracks pageviews and traffic sources. Mixpanel also offers more advanced segmentation and funnel analysis.
Is Mixpanel easy to use for non-technical users?
Yes, Mixpanel's interface is designed to be user-friendly and intuitive, with drag-and-drop functionality and customizable dashboards.
Can I integrate Mixpanel with other tools and platforms?
Yes, Mixpanel integrates with a wide range of third-party tools and platforms, including Salesforce, Segment, and Zapier.
What kind of support does Mixpanel offer?
Mixpanel offers a range of support options, including email support, live chat, and a knowledge base with documentation and tutorials.
Does Mixpanel offer a free trial?
Yes, Mixpanel offers a free trial with limited features, as well as paid plans with more advanced functionality.

Upload file