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Compare Audiense and Matomo Analytics

Comparison

Audiense Logo

Audiense

Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business. Find out more
Try Audiense
Matomo Analytics Logo

Matomo Analytics

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership. Find out more
Try Matomo Analytics
Try AudienseTry Matomo Analytics
Why you should consider it
  • Matomo has been downloaded over 17 million times.
  • Matomo is used by over 1.4 million websites worldwide.
  • Matomo provides 100% data ownership and privacy protection.
What are the benefits?
  • Customizable dashboard widgets
  • Open-source analytics platform
  • Privacy-focused data collection
  • Real-time visitor tracking
Things to look out for
  • Data privacy compliance
  • Installation and setup
  • Limited reporting features
  • Technical knowledge required
Who is it for?
  • Managers and Leaders
  • Sales and Marketing Teams
  • Small Business Owners
  • Startup Companies
  • Content Creators
  • Data Analysts
  • Digital Marketers
  • E-commerce Managers
  • Marketing Teams
  • Online publishers
  • SEO professionals
  • Small Business Owners
  • Web Developers
  • Website owners
Features

Managers and Leaders

Audiense

Audiense is the #1 Audience Intelligence Platform

Influencer identification

Audiense analyses trends within the target audience to understand which individuals influence them directly and indirectly.

Data collection

Allows you to download data and pre-made report templates to be more efficient in their day-to-day, and to integrate our insights into your current methodology.

Campaign insights

Audiense enables customers to activate insights throughout the planning and creative development process, from the pitch to post campaign analysis.

Return of investments

Audiense collects multiple and valuable insights of any target audience in just a few hours, allowing customers to save a lot of time and money.

Matomo Analytics

Google Analytics alternative that protects your data and your customers' privacy

Help & Support

Is Matomo compliant with GDPR and CCPA?
Yes, Matomo provides privacy compliance features such as user consent, data retention, and the ability to delete user data upon request.
What integrations does Matomo offer?
Matomo offers integrations with popular platforms such as WordPress, Magento, and PrestaShop, as well as custom integrations through its API.
What is Matomo Tag Manager?
Matomo Tag Manager is a tool that allows you to manage and deploy tags on your website without requiring technical knowledge.
Can I use Matomo for mobile app analytics?
Yes, Matomo offers a mobile SDK for iOS and Android that allows you to track user behavior in your mobile app.
What is Matomo?
Matomo is a free and open-source web analytics platform designed to give you insights into your website's traffic and user behavior.
What are the benefits of using Matomo?
Matomo provides you with full control over your data, customizable dashboards, real-time tracking, and privacy compliance features such as GDPR and CCPA.
How do I install Matomo?
Matomo can be installed on your own server or hosted by Matomo Cloud. Installation instructions can be found on the Matomo website.
What types of data can I track with Matomo?
Matomo can track pageviews, visits, bounce rates, conversions, goals, events, and more.
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