Compare Campaign Monitor and Emma marketing software

Comparison

Campaign Monitor Logo

Campaign Monitor

Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. Find out more
Emma marketing software Logo

Emma marketing software

Emma’s digital marketing platform drives results with personalization, segmentation and automation. Find out more
Try Campaign MonitorTry Emma marketing software
What are the benefits?
  • Automations
  • Reporting and analytics
  • Very easy to setup
  • Automated journeys
  • Landing pages
  • Mobile-friendly templates
Things to look out for
  • No SMS features
  • Basic analytics
  • More expensive
Who is it for?
  • Marketing Agencies
  • Small Business Owners
  • Marketing Agencies
  • Small Business Owners
Features
74
40
32
11
42
3
41
12
84
31
2
5
114
21
31

Marketing Agencies

Campaign Monitor

Powerful email marketing software with drag-and-drop simplicity.

Craft engaging emails that get results.

Assemble an eye-catching, high-impact email in moments with our drag-and-drop—no training required. Choose one of our professionally-designed email templates or input your website URL to automatically import your brand colors and logo. Customize every aspect for a completely branded email campaign that captivates your audience and renders perfectly on any device.

Use smart segments to maximize return on investment.

Increase your email engagement by utilizing the customer data you already have to build hyper-targeted segments, and send highly personalized emails that are tailored to their individual interests. It’s the simplest way to increase conversions now while paving the way for long-term relationships.

Easily create personalized customer journeys.

Use our intuitive visual journey designer to create more timely emails that keep your audience engaged, automatically drive revenue, and reduce the amount of time you spend creating and sending campaigns.

Take charge of your transactional emails.

Trigger automatic emails based on interactions your audience has with your organization, like an online purchase or donation. With Campaign Monitor, you can ensure that your transactional emails are on brand and just as highly optimized as your regular marketing emails.

Analytics - How smart marketers get smarter.

It’s not just a tool; it’s a full analytics suite that gives you an aggregate view into the overall performance of your emails—including geography, acquisition and engagement per campaign. You’ll get actionable insights to help improve your strategy and prove the return on your email investment.


Emma marketing software

Emma, is part of the CM Group family of brands (including Campaign Monitor).

Emma’s digital marketing platform drives results with personalization, segmentation and automation.

Emma HQ

Our tiered Emma HQ platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.

Marketing automation

The best email marketing is personal, relevant, and timely.

With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

List segmentation

If you want to do email marketing successfully, list segmentation is key. It’s why we built the smartest, most intuitive segment builder just for you.

Dynamic content

Dynamic content lets you deliver unique content to each subscriber, all from one email. It's the ultimate personalization at scale.

A/B content testing

content a/b testing

Let your audience vote on how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience, then send the winner to the rest of your list.

Landing pages

landing pages

Easily build beautiful landing pages with Emma's drag and drop editor.

The best part? You can publish them in a single click. No development time necessary.

Email editor

drag and drop editor

Drag and drop editor

Emma's email editor lets you focus on your content, not endless help documentation.

Mobile Design Mode

Mobile design mode

Easily design for mobile and desktop, and switch seamlessly between your edits and preview.

Visualise mobile optimization options, and experience your ideas becoming emails.

Lightbox Forms

Email signup forms

Emma's email signup forms let you choose just the right time to ask for an email address.

You decide when, where, and after which action you’d like to build your audience.

subscription

Customizable subscriptions

Emma's customizable subscription options allow you to give your subscribers a say in what they receive.

Reduce opt-outs, and gain insight into your most popular content.

Email analytics

Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).


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