Why you should consider it
	000 Companies Use Pardot to Grow Their Business Over 10 Pardot is a Leader in G2 Crowd's Marketing Automation Software Grid Pardot is Rated 4.5/5 Stars on G2 Crowd
What are the benefits?
Automations Reporting and analytics Very easy to setup	Analytics CRM Integration Lead Management Marketing Automation
Things to look out for
No SMS features	Complex Setup Costly Pricing Limited Integrations Steep Learning Curve
Who is it for?
Marketing Agencies Small Business Owners	Content Creators Data Analysts Marketing Professionals Sales Professionals Small Business Owners
Features
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Campaign Monitor

Powerful email marketing software with drag-and-drop simplicity.

Craft engaging emails that get results.

Assemble an eye-catching, high-impact email in moments with our drag-and-drop—no training required. Choose one of our professionally-designed email templates or input your website URL to automatically import your brand colors and logo. Customize every aspect for a completely branded email campaign that captivates your audience and renders perfectly on any device.

Use smart segments to maximize return on investment.

Increase your email engagement by utilizing the customer data you already have to build hyper-targeted segments, and send highly personalized emails that are tailored to their individual interests. It’s the simplest way to increase conversions now while paving the way for long-term relationships.

Easily create personalized customer journeys.

Use our intuitive visual journey designer to create more timely emails that keep your audience engaged, automatically drive revenue, and reduce the amount of time you spend creating and sending campaigns.

Take charge of your transactional emails.

Trigger automatic emails based on interactions your audience has with your organization, like an online purchase or donation. With Campaign Monitor, you can ensure that your transactional emails are on brand and just as highly optimized as your regular marketing emails.

Analytics - How smart marketers get smarter.

It’s not just a tool; it’s a full analytics suite that gives you an aggregate view into the overall performance of your emails—including geography, acquisition and engagement per campaign. You’ll get actionable insights to help improve your strategy and prove the return on your email investment.

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Pardot

Pardot: A Comprehensive Marketing Automation Platform

Pardot is a comprehensive marketing automation platform designed to help businesses of all sizes increase their sales and marketing efficiency. It offers a wide range of features, including lead scoring, email marketing, and automated campaigns, to help businesses maximize their marketing efforts. Pardot is ideal for businesses looking to streamline their marketing processes and increase their ROI.

Key Benefits and Features

Pardot offers a wide range of features to help businesses maximize their marketing efforts. These include lead scoring, email marketing, automated campaigns, and more. Additionally, Pardot offers a comprehensive suite of analytics tools to help businesses track and measure their marketing performance.

Who Should Use Pardot?

Pardot is ideal for businesses of all sizes looking to streamline their marketing processes and increase their ROI. It is especially useful for businesses that are looking to automate their marketing processes and track their performance.

How Does Pardot Compare to Its Competitors?

Pardot is one of the leading marketing automation platforms on the market. It offers a wide range of features and is highly customizable, making it a great choice for businesses of all sizes. Additionally, Pardot is competitively priced compared to its competitors, making it an attractive option for businesses looking to maximize their ROI.

• Lead scoring
• Email marketing
• Automated campaigns
• Comprehensive analytics tools
• Highly customizable
• Competitively priced

Help & Support

What is Pardot?

Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals.

What features does Pardot offer?

Pardot offers a wide range of features, including email marketing, lead scoring, lead nurturing, marketing automation, and more.

What types of businesses use Pardot?

Pardot is used by businesses of all sizes, from small businesses to large enterprises.

How does Pardot help marketers?

Pardot helps marketers create more leads, generate more pipeline, and empower sales to close more deals.

What is the difference between Pardot and Salesforce?

Pardot is a B2B marketing automation platform, while Salesforce is a CRM platform.

Does Pardot integrate with other systems?

Yes, Pardot integrates with a variety of other systems, including Salesforce, Google Analytics, and more.

What support does Pardot offer?

Pardot offers a variety of support options, including online resources, phone support, and more.

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