Compare Customer.io and Emma marketing software

Comparison

Customer.io Logo

Customer.io

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages. Find out more
Emma marketing software Logo

Emma marketing software

Emma’s digital marketing platform drives results with personalization, segmentation and automation. Find out more
Try Customer.ioTry Emma marketing software
Why you should consider it
  • 4100+ companies trust their messages to Customer.io
What are the benefits?
  • Automated journeys
  • Landing pages
  • Mobile-friendly templates
Things to look out for
  • Basic analytics
  • More expensive
Who is it for?
  • Account Managers
  • B2B Sales Specialists
  • Brand Managers
  • Managers and Leaders
  • Cloud Architects
  • Content Marketing Managers
  • Contact Centre Teams
  • Customer Service Managers
  • Design Agencies
  • Digital Marketing Managers
  • Hotel Managers
  • Hotel Receptionists
  • Technology Providers and Consultants
  • Marketing Agencies
  • Marketing Communications Managers
  • Marketing Managers
  • Marketing Specialists
  • Operations Managers
  • Product Managers
  • Resellers and wholesale
  • Retail Businesses
  • Sales and Marketing Teams
  • Sales Managers
  • Small Business Owners
  • Startup Companies
  • Leisure, Travel & Tourism Industry
  • Travel Agents
  • UX Designers
  • Marketing Agencies
  • Small Business Owners
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Account Managers

Customer.io

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.


Emma marketing software

Emma, is part of the CM Group family of brands (including Campaign Monitor).

Emma’s digital marketing platform drives results with personalization, segmentation and automation.

Emma HQ

Our tiered Emma HQ platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.

Marketing automation

The best email marketing is personal, relevant, and timely.

With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

List segmentation

If you want to do email marketing successfully, list segmentation is key. It’s why we built the smartest, most intuitive segment builder just for you.

Dynamic content

Dynamic content lets you deliver unique content to each subscriber, all from one email. It's the ultimate personalization at scale.

A/B content testing

content a/b testing

Let your audience vote on how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience, then send the winner to the rest of your list.

Landing pages

landing pages

Easily build beautiful landing pages with Emma's drag and drop editor.

The best part? You can publish them in a single click. No development time necessary.

Email editor

drag and drop editor

Drag and drop editor

Emma's email editor lets you focus on your content, not endless help documentation.

Mobile Design Mode

Mobile design mode

Easily design for mobile and desktop, and switch seamlessly between your edits and preview.

Visualise mobile optimization options, and experience your ideas becoming emails.

Lightbox Forms

Email signup forms

Emma's email signup forms let you choose just the right time to ask for an email address.

You decide when, where, and after which action you’d like to build your audience.

subscription

Customizable subscriptions

Emma's customizable subscription options allow you to give your subscribers a say in what they receive.

Reduce opt-outs, and gain insight into your most popular content.

Email analytics

Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).


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