Compare Emma marketing software and Mailchimp

Comparison

Emma marketing software Logo

Emma marketing software

Emma’s digital marketing platform drives results with personalization, segmentation and automation. Find out more
Mailchimp Logo

Mailchimp

Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way. Find out more
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Why you should consider it
  • Mailchimp has sent over 1 trillion emails since their inception.
  • Mailchimp's average email open rate is 22.15%, which is higher than the industry average of 17.92%.
  • Over 14 million people and businesses use Mailchimp to send marketing campaigns.
What are the benefits?
  • Automated journeys
  • Landing pages
  • Mobile-friendly templates
  • Easy Email Marketing
  • Email Templates Available
  • Insightful Analytics Provided
  • Marketing Automation Made Easy
Things to look out for
  • Basic analytics
  • More expensive
  • Learning curve for beginners
  • Limited automation features
  • Limited design customization
  • Pricing for upgrades
Who is it for?
  • Marketing Agencies
  • Small Business Owners
  • Content Marketing Managers
  • Digital Marketers
  • Digital Marketing Managers
  • Marketers
  • Marketing Agencies
  • Marketing Consultants
  • Marketing Managers
  • Marketing Research Analysts
  • Marketing Specialists
Features
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Marketing Agencies

Emma marketing software

Emma, is part of the CM Group family of brands (including Campaign Monitor).

Emma’s digital marketing platform drives results with personalization, segmentation and automation.

Emma HQ

Our tiered Emma HQ platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.

Marketing automation

The best email marketing is personal, relevant, and timely.

With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

List segmentation

If you want to do email marketing successfully, list segmentation is key. It’s why we built the smartest, most intuitive segment builder just for you.

Dynamic content

Dynamic content lets you deliver unique content to each subscriber, all from one email. It's the ultimate personalization at scale.

A/B content testing

content a/b testing

Let your audience vote on how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience, then send the winner to the rest of your list.

Landing pages

landing pages

Easily build beautiful landing pages with Emma's drag and drop editor.

The best part? You can publish them in a single click. No development time necessary.

Email editor

drag and drop editor

Drag and drop editor

Emma's email editor lets you focus on your content, not endless help documentation.

Mobile Design Mode

Mobile design mode

Easily design for mobile and desktop, and switch seamlessly between your edits and preview.

Visualise mobile optimization options, and experience your ideas becoming emails.

Lightbox Forms

Email signup forms

Emma's email signup forms let you choose just the right time to ask for an email address.

You decide when, where, and after which action you’d like to build your audience.

subscription

Customizable subscriptions

Emma's customizable subscription options allow you to give your subscribers a say in what they receive.

Reduce opt-outs, and gain insight into your most popular content.

Email analytics

Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).


Mailchimp

MailChimp is an email marketing platform that helps businesses of all sizes create, manage, and send email campaigns. It offers a wide range of features and benefits to help businesses reach their customers and grow their business.

Product Benefits and Features

Help & Support

How does Mailchimp help with email marketing?
Mailchimp provides a variety of tools to help you create and send effective email campaigns. You can use our drag-and-drop email designer to create professional-looking emails without any coding knowledge, and our automation features allow you to send targeted messages to specific segments of your audience.
What is an audience in Mailchimp?
An audience is a collection of contacts that you can use to send email campaigns and other marketing messages. You can create multiple audiences in Mailchimp, and each audience can be segmented into different groups based on criteria like location, interests, and engagement history.
What is a landing page in Mailchimp?
A landing page is a standalone web page that is designed to promote a specific product, service, or offer. Mailchimp's landing page builder allows you to create beautiful, mobile-responsive pages without any coding knowledge, and our analytics tools help you track the performance of your pages over time.
What is an automation in Mailchimp?
An automation is a series of targeted messages that are sent to specific segments of your audience based on their behavior or other criteria. Mailchimp's automation features allow you to create complex workflows that can help you nurture leads, onboard new customers, and more.
What integrations does Mailchimp offer?
Mailchimp offers integrations with a variety of popular apps and services, including social media platforms, e-commerce platforms, CRMs, and more. Some of our most popular integrations include Shopify, Facebook, Salesforce, and WooCommerce.
How does Mailchimp help with social media advertising?
Mailchimp's social media advertising features allow you to create and run ads on Facebook and Instagram directly from your Mailchimp account. You can target specific audiences based on criteria like location, interests, and behavior, and our analytics tools help you track the performance of your ads over time.
What kind of support does Mailchimp offer?
Mailchimp offers a variety of support options to help you get the most out of our platform, including email support, live chat, and a knowledge base with helpful articles and tutorials. We also offer paid support options for customers who need more personalized assistance.
What is Mailchimp?
Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.
What are some of Mailchimp's features?
Mailchimp offers a variety of features to help you market your business, including email campaigns, landing pages, postcards, social media advertising, automated messages, and more. We also offer integrations with other popular apps and services to help you streamline your marketing efforts.

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