Why you should consider it
	000 Companies Use Pardot to Grow Their Business Over 10 Pardot is a Leader in G2 Crowd's Marketing Automation Software Grid Pardot is Rated 4.5/5 Stars on G2 Crowd
What are the benefits?
Automated journeys Landing pages Mobile-friendly templates	Analytics CRM Integration Lead Management Marketing Automation
Things to look out for
Basic analytics More expensive	Complex Setup Costly Pricing Limited Integrations Steep Learning Curve
Who is it for?
Marketing Agencies Small Business Owners	Content Creators Data Analysts Marketing Professionals Sales Professionals Small Business Owners
Features
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Emma marketing software

Emma, is part of the CM Group family of brands (including Campaign Monitor).

Emma’s digital marketing platform drives results with personalization, segmentation and automation.

Emma HQ

Our tiered Emma HQ platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.

Marketing automation

The best email marketing is personal, relevant, and timely.

With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

List segmentation

If you want to do email marketing successfully, list segmentation is key. It’s why we built the smartest, most intuitive segment builder just for you.

Dynamic content

Dynamic content lets you deliver unique content to each subscriber, all from one email. It's the ultimate personalization at scale.

A/B content testing

Let your audience vote on how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience, then send the winner to the rest of your list.

Landing pages

Easily build beautiful landing pages with Emma's drag and drop editor.

The best part? You can publish them in a single click. No development time necessary.

Email editor

Drag and drop editor

Emma's email editor lets you focus on your content, not endless help documentation.

Mobile design mode

Easily design for mobile and desktop, and switch seamlessly between your edits and preview.

Visualise mobile optimization options, and experience your ideas becoming emails.

Email signup forms

Emma's email signup forms let you choose just the right time to ask for an email address.

You decide when, where, and after which action you’d like to build your audience.

Customizable subscriptions

Emma's customizable subscription options allow you to give your subscribers a say in what they receive.

Reduce opt-outs, and gain insight into your most popular content.

Email analytics

Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).

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Pardot

Pardot: A Comprehensive Marketing Automation Platform

Pardot is a comprehensive marketing automation platform designed to help businesses of all sizes increase their sales and marketing efficiency. It offers a wide range of features, including lead scoring, email marketing, and automated campaigns, to help businesses maximize their marketing efforts. Pardot is ideal for businesses looking to streamline their marketing processes and increase their ROI.

Key Benefits and Features

Pardot offers a wide range of features to help businesses maximize their marketing efforts. These include lead scoring, email marketing, automated campaigns, and more. Additionally, Pardot offers a comprehensive suite of analytics tools to help businesses track and measure their marketing performance.

Who Should Use Pardot?

Pardot is ideal for businesses of all sizes looking to streamline their marketing processes and increase their ROI. It is especially useful for businesses that are looking to automate their marketing processes and track their performance.

How Does Pardot Compare to Its Competitors?

Pardot is one of the leading marketing automation platforms on the market. It offers a wide range of features and is highly customizable, making it a great choice for businesses of all sizes. Additionally, Pardot is competitively priced compared to its competitors, making it an attractive option for businesses looking to maximize their ROI.

• Lead scoring
• Email marketing
• Automated campaigns
• Comprehensive analytics tools
• Highly customizable
• Competitively priced

Help & Support

What is Pardot?

Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals.

What features does Pardot offer?

Pardot offers a wide range of features, including email marketing, lead scoring, lead nurturing, marketing automation, and more.

What types of businesses use Pardot?

Pardot is used by businesses of all sizes, from small businesses to large enterprises.

How does Pardot help marketers?

Pardot helps marketers create more leads, generate more pipeline, and empower sales to close more deals.

What is the difference between Pardot and Salesforce?

Pardot is a B2B marketing automation platform, while Salesforce is a CRM platform.

Does Pardot integrate with other systems?

Yes, Pardot integrates with a variety of other systems, including Salesforce, Google Analytics, and more.

What support does Pardot offer?

Pardot offers a variety of support options, including online resources, phone support, and more.

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