Why you should consider it
Marketo's Engagement Platform Drives More Than $1 Billion in Annual Revenue for Customers Marketo's Platform Helps Companies Increase Customer Retention by Up to 30% Marketo's Platform Helps Companies Increase Lead Conversion Rates by Up to 50%	VWO has been featured in publications such as Forbes, TechCrunch, and Entrepreneur VWO has been used to optimize over 1 billion user experiences VWO has helped over 3,000 companies increase their conversion rates by up to 300%
What are the benefits?
Analytics Insights Lead Management Marketing Automation Personalization	Detailed Reports Easy Setup Powerful Analytics Real-Time Results
Things to look out for
Complex Setup Costly Pricing Limited Integrations Steep Learning Curve	Complexity Costly Support Time-Consuming
Who is it for?
Content Creators Data Analysts Marketing Professionals Sales Professionals Small Business Owners	Business Analysts Data Analysts Growth Hackers Marketing Professionals Product Managers UX Designers
Features

Marketo Engage

Marketo: A Comprehensive Overview

Marketo is a comprehensive marketing automation platform designed to help businesses of all sizes increase their marketing ROI. It provides a suite of tools to help marketers create, manage, and measure campaigns across multiple channels, including email, social media, and web. Marketo also offers a range of analytics and reporting features to help marketers track and optimize their campaigns.

Who Should Use Marketo?

Marketo is ideal for businesses of all sizes that are looking to increase their marketing ROI. It is especially useful for businesses that are looking to automate their marketing processes and track their campaigns across multiple channels.

Key Benefits and Features

• Marketing automation tools to help marketers create, manage, and measure campaigns across multiple channels.
• Analytics and reporting features to help marketers track and optimize their campaigns.
• Integrations with popular CRM and other marketing tools.
• A/B testing and personalization capabilities.
• Lead scoring and nurturing tools.

How Does Marketo Compare to Its Competitors?

Marketo is one of the leading marketing automation platforms on the market. It offers a comprehensive suite of tools and features that are designed to help businesses of all sizes increase their marketing ROI. It is competitively priced and offers a range of integrations with popular CRM and other marketing tools.

Help & Support

What is Marketo?

Marketo is a leading provider of marketing automation software that helps marketers master the art and science of digital marketing.

What features does Marketo offer?

Marketo offers a wide range of features, including lead management, email marketing, social media marketing, analytics, and more.

How does Marketo help marketers?

Marketo helps marketers by providing a comprehensive suite of tools to help them create, manage, and measure their digital marketing campaigns.

What types of customers use Marketo?

Marketo is used by a wide range of customers, from small businesses to large enterprises.

What support does Marketo offer?

Marketo offers a variety of support options, including online resources, phone support, and more.

What platforms does Marketo support?

Marketo supports a wide range of platforms, including web, mobile, and social media.

---

VWO

VWO: A/B Testing and Conversion Optimization Platform

VWO is an A/B testing and conversion optimization platform that helps businesses increase their website conversions and revenue.

It provides a suite of tools to help businesses test, analyze, and optimize their websites for maximum performance.

VWO is designed for marketers, product managers, and web developers who want to improve their website's user experience and increase conversions.

Key Benefits and Features

• A/B testing: VWO allows users to create and run A/B tests to compare different versions of a website and determine which one performs better.
• Heatmaps: VWO provides heatmaps to help users understand how visitors interact with their website and identify areas of improvement.
• Conversion funnels: VWO helps users track and analyze the performance of their website's conversion funnels.
• Personalization: VWO allows users to personalize their website's content and design to better engage their visitors.
• Analytics: VWO provides detailed analytics to help users measure the performance of their website and optimize it for maximum conversions.

Who Should Use VWO?

VWO is designed for marketers, product managers, and web developers who want to improve their website's user experience and increase conversions.

It is a great tool for businesses of all sizes, from small startups to large enterprises.

How Does VWO Compare to Its Competitors?

VWO is one of the leading A/B testing and conversion optimization platforms on the market.

It offers a comprehensive suite of tools to help businesses test, analyze, and optimize their websites for maximum performance.

It is easy to use and provides detailed analytics to help users measure the performance of their website.

VWO is more affordable than some of its competitors, making it a great choice for businesses of all sizes.

Help & Support

What is VWO?

VWO is an A/B testing and conversion optimization platform that helps businesses increase their website revenue and engagement.

What features does VWO offer?

VWO offers A/B testing, multivariate testing, split URL testing, personalization, heatmaps, session recordings, and more.

What types of websites can use VWO?

VWO can be used on any website, including ecommerce, SaaS, media, and more.

What platforms does VWO support?

VWO supports websites built on HTML, JavaScript, and CSS, as well as popular CMSs like WordPress, Drupal, and Magento.

Does VWO offer customer support?

Yes, VWO offers 24/7 customer support via email, chat, and phone.

Does VWO offer a free trial?

Yes, VWO offers a free 14-day trial with no credit card required.

---