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Compare Matomo Analytics and Mixpanel

Comparison

Matomo Analytics Logo

Matomo Analytics

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership. Find out more
Try Matomo Analytics
Mixpanel Logo

Mixpanel

Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free. Find out more
Try Mixpanel
Try Matomo AnalyticsTry Mixpanel
Why you should consider it
  • Matomo has been downloaded over 17 million times.
  • Matomo is used by over 1.4 million websites worldwide.
  • Matomo provides 100% data ownership and privacy protection.
  • Mixpanel is trusted by over 26,000 companies worldwide, including Uber, Microsoft, and DocuSign.
  • Mixpanel's advanced analytics tools provide real-time insights to help businesses make data-driven decisions and improve their bottom line.
  • Mixpanel's customers see an average 225% increase in user retention and a 20% increase in conversion rates.
What are the benefits?
  • Customizable dashboard widgets
  • Open-source analytics platform
  • Privacy-focused data collection
  • Real-time visitor tracking
  • A/B Testing
  • Funnel Analysis
  • Real-Time Analytics
  • User Engagement Tracking
Things to look out for
  • Data privacy compliance
  • Installation and setup
  • Limited reporting features
  • Technical knowledge required
  • Data privacy concerns
  • Limited free plan
  • Limited Integrations
  • Steep Learning Curve
Who is it for?
  • Content Creators
  • Data Analysts
  • Digital Marketers
  • E-commerce Managers
  • Marketing Teams
  • Online publishers
  • SEO professionals
  • Small Business Owners
  • Web Developers
  • Website owners
  • Data Analysts
  • Developers
  • E-commerce Businesses
  • Entrepreneurs
  • Growth Hackers
  • Marketing Teams
  • Mobile App Developers
  • Product Managers
  • SaaS companies
  • Startups
Features

Content Creators

Matomo Analytics

Google Analytics alternative that protects your data and your customers' privacy

Help & Support

What is Matomo?
Matomo is a free and open-source web analytics platform designed to give you insights into your website's traffic and user behavior.
What are the benefits of using Matomo?
Matomo provides you with full control over your data, customizable dashboards, real-time tracking, and privacy compliance features such as GDPR and CCPA.
How do I install Matomo?
Matomo can be installed on your own server or hosted by Matomo Cloud. Installation instructions can be found on the Matomo website.
What types of data can I track with Matomo?
Matomo can track pageviews, visits, bounce rates, conversions, goals, events, and more.
Is Matomo compliant with GDPR and CCPA?
Yes, Matomo provides privacy compliance features such as user consent, data retention, and the ability to delete user data upon request.
What integrations does Matomo offer?
Matomo offers integrations with popular platforms such as WordPress, Magento, and PrestaShop, as well as custom integrations through its API.
What is Matomo Tag Manager?
Matomo Tag Manager is a tool that allows you to manage and deploy tags on your website without requiring technical knowledge.
Can I use Matomo for mobile app analytics?
Yes, Matomo offers a mobile SDK for iOS and Android that allows you to track user behavior in your mobile app.

Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Help & Support

What is Mixpanel?
Mixpanel is a business analytics service that helps companies measure what matters, make decisions fast, and build better products through data.
What kind of data can I track with Mixpanel?
You can track any event or user action that is important to your business, such as sign-ups, clicks, purchases, and more.
How does Mixpanel differ from Google Analytics?
Mixpanel focuses on tracking user actions and behaviors, while Google Analytics primarily tracks pageviews and traffic sources. Mixpanel also offers more advanced segmentation and funnel analysis.
Is Mixpanel easy to use for non-technical users?
Yes, Mixpanel's interface is designed to be user-friendly and intuitive, with drag-and-drop functionality and customizable dashboards.
Can I integrate Mixpanel with other tools and platforms?
Yes, Mixpanel integrates with a wide range of third-party tools and platforms, including Salesforce, Segment, and Zapier.
What kind of support does Mixpanel offer?
Mixpanel offers a range of support options, including email support, live chat, and a knowledge base with documentation and tutorials.
Does Mixpanel offer a free trial?
Yes, Mixpanel offers a free trial with limited features, as well as paid plans with more advanced functionality.
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