Compare Matomo Analytics and VWO

Comparison

Matomo Analytics Logo

Matomo Analytics

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership. Find out more
VWO Logo

VWO

VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization. Find out more
Try Matomo AnalyticsTry VWO
Why you should consider it
  • Matomo has been downloaded over 17 million times.
  • Matomo is used by over 1.4 million websites worldwide.
  • Matomo provides 100% data ownership and privacy protection.
  • VWO has been featured in publications such as Forbes, TechCrunch, and Entrepreneur
  • VWO has been used to optimize over 1 billion user experiences
  • VWO has helped over 3,000 companies increase their conversion rates by up to 300%
What are the benefits?
  • Customizable dashboard widgets
  • Open-source analytics platform
  • Privacy-focused data collection
  • Real-time visitor tracking
  • Detailed Reports
  • Easy Setup
  • Powerful Analytics
  • Real-Time Results
Things to look out for
  • Data privacy compliance
  • Installation and setup
  • Limited reporting features
  • Technical knowledge required
  • Complexity
  • Costly
  • Support
  • Time-Consuming
Who is it for?
  • Content Creators
  • Data Analysts
  • Digital Marketers
  • E-commerce Managers
  • Marketing Teams
  • Online publishers
  • SEO professionals
  • Small Business Owners
  • Web Developers
  • Website owners
  • Business Analysts
  • Data Analysts
  • Growth Hackers
  • Marketing Professionals
  • Product Managers
  • UX Designers
Features

Content Creators

Matomo Analytics

Google Analytics alternative that protects your data and your customers' privacy

Help & Support

Is Matomo compliant with GDPR and CCPA?
Yes, Matomo provides privacy compliance features such as user consent, data retention, and the ability to delete user data upon request.
What integrations does Matomo offer?
Matomo offers integrations with popular platforms such as WordPress, Magento, and PrestaShop, as well as custom integrations through its API.
What is Matomo Tag Manager?
Matomo Tag Manager is a tool that allows you to manage and deploy tags on your website without requiring technical knowledge.
Can I use Matomo for mobile app analytics?
Yes, Matomo offers a mobile SDK for iOS and Android that allows you to track user behavior in your mobile app.
What is Matomo?
Matomo is a free and open-source web analytics platform designed to give you insights into your website's traffic and user behavior.
What are the benefits of using Matomo?
Matomo provides you with full control over your data, customizable dashboards, real-time tracking, and privacy compliance features such as GDPR and CCPA.
How do I install Matomo?
Matomo can be installed on your own server or hosted by Matomo Cloud. Installation instructions can be found on the Matomo website.
What types of data can I track with Matomo?
Matomo can track pageviews, visits, bounce rates, conversions, goals, events, and more.

VWO

VWO: A/B Testing and Conversion Optimization Platform


VWO is an A/B testing and conversion optimization platform that helps businesses increase their website conversions and revenue.

It provides a suite of tools to help businesses test, analyze, and optimize their websites for maximum performance.

VWO is designed for marketers, product managers, and web developers who want to improve their website's user experience and increase conversions.

Key Benefits and Features

Who Should Use VWO?


VWO is designed for marketers, product managers, and web developers who want to improve their website's user experience and increase conversions.

It is a great tool for businesses of all sizes, from small startups to large enterprises.

How Does VWO Compare to Its Competitors?


VWO is one of the leading A/B testing and conversion optimization platforms on the market.

It offers a comprehensive suite of tools to help businesses test, analyze, and optimize their websites for maximum performance.

It is easy to use and provides detailed analytics to help users measure the performance of their website.

VWO is more affordable than some of its competitors, making it a great choice for businesses of all sizes.

Help & Support

What is VWO?
VWO is an A/B testing and conversion optimization platform that helps businesses increase their website revenue and engagement.
What features does VWO offer?
VWO offers A/B testing, multivariate testing, split URL testing, personalization, heatmaps, session recordings, and more.
What types of websites can use VWO?
VWO can be used on any website, including ecommerce, SaaS, media, and more.
What platforms does VWO support?
VWO supports websites built on HTML, JavaScript, and CSS, as well as popular CMSs like WordPress, Drupal, and Magento.
Does VWO offer customer support?
Yes, VWO offers 24/7 customer support via email, chat, and phone.
Does VWO offer a free trial?
Yes, VWO offers a free 14-day trial with no credit card required.

Upload file