Compare Mixpanel and Optimizely

Comparison

Mixpanel Logo

Mixpanel

Unlock valuable customer insights to better convert, engage, and retain users with Mixpanel's powerful, self-serve product analytics. Try it free. Find out more

Optimizely

Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Find out more
Try MixpanelTry Optimizely
Why you should consider it
  • Mixpanel is trusted by over 26,000 companies worldwide, including Uber, Microsoft, and DocuSign.
  • Mixpanel's advanced analytics tools provide real-time insights to help businesses make data-driven decisions and improve their bottom line.
  • Mixpanel's customers see an average 225% increase in user retention and a 20% increase in conversion rates.
What are the benefits?
  • A/B Testing
  • Funnel Analysis
  • Real-Time Analytics
  • User Engagement Tracking
  • Easy Setup
  • Flexible Platform
  • Real-Time Results
Things to look out for
  • Data privacy concerns
  • Limited free plan
  • Limited Integrations
  • Steep Learning Curve
  • Complex Setup
  • Costly Pricing
  • Limited Features
  • Steep Learning Curve
Who is it for?
  • Data Analysts
  • Developers
  • E-commerce Businesses
  • Entrepreneurs
  • Growth Hackers
  • Marketing Teams
  • Mobile App Developers
  • Product Managers
  • SaaS companies
  • Startups
  • Data Analysts
  • Marketers
  • Product Managers
  • Software Engineers
  • UX Designers
Features

Data Analysts

Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Help & Support

What is Mixpanel?
Mixpanel is a business analytics service that helps companies measure what matters, make decisions fast, and build better products through data.
What kind of data can I track with Mixpanel?
You can track any event or user action that is important to your business, such as sign-ups, clicks, purchases, and more.
How does Mixpanel differ from Google Analytics?
Mixpanel focuses on tracking user actions and behaviors, while Google Analytics primarily tracks pageviews and traffic sources. Mixpanel also offers more advanced segmentation and funnel analysis.
Is Mixpanel easy to use for non-technical users?
Yes, Mixpanel's interface is designed to be user-friendly and intuitive, with drag-and-drop functionality and customizable dashboards.
Can I integrate Mixpanel with other tools and platforms?
Yes, Mixpanel integrates with a wide range of third-party tools and platforms, including Salesforce, Segment, and Zapier.
What kind of support does Mixpanel offer?
Mixpanel offers a range of support options, including email support, live chat, and a knowledge base with documentation and tutorials.
Does Mixpanel offer a free trial?
Yes, Mixpanel offers a free trial with limited features, as well as paid plans with more advanced functionality.

Optimizely

Optimizely: A Comprehensive A/B Testing Platform


Optimizely is a comprehensive A/B testing platform that helps businesses optimize their websites, apps, and other digital experiences.

It enables users to quickly and easily create experiments, measure the impact of changes, and make data-driven decisions.

Optimizely is used by companies of all sizes, from small businesses to Fortune 500 companies.

Key Benefits and Features


Optimizely offers a range of features to help businesses optimize their digital experiences.

These include:

Who Should Use Optimizely?


Optimizely is ideal for businesses of all sizes that want to optimize their digital experiences.

It is particularly useful for companies that want to quickly and easily create experiments, measure the impact of changes, and make data-driven decisions.

How Does Optimizely Compare to Its Competitors?


Optimizely is one of the most popular A/B testing platforms on the market.

It is easy to use and offers a range of features to help businesses optimize their digital experiences.

It is also competitively priced compared to other A/B testing platforms.

Help & Support

What is Optimizely?
Optimizely is a leading experimentation platform that empowers you to deliver continuous experimentation and personalization across websites, mobile apps, and connected devices.
What types of experiments can I run with Optimizely?
You can run A/B tests, multivariate tests, feature flags, and personalization experiments with Optimizely.
What platforms does Optimizely support?
Optimizely supports web, mobile web, iOS, and Android platforms.
Does Optimizely offer a free trial?
Yes, Optimizely offers a free trial for all plans.
Does Optimizely offer customer support?
Yes, Optimizely offers customer support for all plans.
Does Optimizely offer integrations with other services?
Yes, Optimizely offers integrations with a variety of services, including Google Analytics, Adobe Analytics, and more.

Upload file