Why you should consider it
000 customers in 170 countries ActiveCampaign has a 98% customer satisfaction rating ActiveCampaign has been featured in Forbes ActiveCampaign has over 100 and Inc. Magazine Entrepreneur
What are the benefits?
Affordable Pricing Easy Setup Excellent Support Robust Features
Things to look out for
Complexity Costs Integrations Learning Curve Limits Pricey Support
Who is it for?
Bloggers Freelancers Marketing Professionals Non-Profits Small Business Owners	Marketing Agencies Sales and Marketing Teams
Features

ActiveCampaign

ActiveCampaign: Automation and Email Marketing Platform

ActiveCampaign is an all-in-one automation and email marketing platform designed to help businesses of all sizes create and manage automated customer journeys. It offers a range of features, including email marketing, automation, segmentation, and CRM, to help businesses create personalized customer experiences. ActiveCampaign also provides powerful analytics and reporting tools to help businesses track and measure the success of their campaigns.

Who Should Use ActiveCampaign?

ActiveCampaign is ideal for businesses of all sizes that are looking to create and manage automated customer journeys. It is especially useful for businesses that want to create personalized customer experiences and track and measure the success of their campaigns.

Key Benefits and Features

• Email marketing
• Automation
• Segmentation
• CRM
• Analytics and reporting

How Does ActiveCampaign Compare to Its Competitors?

ActiveCampaign stands out from its competitors by offering a comprehensive suite of features, including email marketing, automation, segmentation, and CRM. It also provides powerful analytics and reporting tools to help businesses track and measure the success of their campaigns. Additionally, ActiveCampaign is easy to use and offers competitive pricing.

Help & Support

What is ActiveCampaign?

ActiveCampaign is an all-in-one marketing platform that helps businesses grow by automating and personalizing their marketing efforts.

What features does ActiveCampaign offer?

ActiveCampaign offers a variety of features, including email marketing, automation, segmentation, CRM, website tracking, and more.

How does ActiveCampaign help businesses?

ActiveCampaign helps businesses grow by automating and personalizing their marketing efforts. It allows businesses to create personalized customer journeys, segment customers, and track website activity to better understand their customers and target them with relevant messages.

What types of businesses use ActiveCampaign?

ActiveCampaign is used by businesses of all sizes, from small businesses to large enterprises. It is used by a variety of industries, including ecommerce, retail, healthcare, education, and more.

How easy is it to use ActiveCampaign?

ActiveCampaign is designed to be easy to use, with a user-friendly interface and intuitive features. It also offers a variety of resources, such as tutorials, webinars, and support, to help users get the most out of the platform.

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TapClicks

The #1 Automated Marketing Data Platform - A set of automated marketing solutions designed to work in unison, powered by your data.

Data Grouping/Segmentation Divide and group data based on chosen parameters, such as location, so that you can use it more efficiently within marketing and operations. Scale and compare the performance across your parameters to analyze what strategies work.
Normalize Naming Conventions Add meta-data at any level (campaigns, ads, ad sets, etc.) to gain deeper insight. Divide or group data based on the tags. Normalize naming conventions, visualize, compare performance sets and share.
Calculations and Custom Metrics Create custom metrics to show value, KPIs to stakeholders, and more. Easily create these for analysis and visualization within TapAnalytics in just a few clicks.
Goals & Pacing The TapClicks platform allows you to pace campaign budgets or any other metric. With Goals and Pacing, you don’t need to show just the end goal. Track progress at any point in time.
Omni-Channel Reporting All your data on one platform. Measure offline and online marketing campaigns, aggregate data to tell the story of your marketing campaigns. Visualize your data in Report Studio and share it in dashboards and reports.
Simplify Order Entry Create your product catalog with customizable forms that adapt to any sales workflow. Collect details on purchased products applying package guidelines. Hide and show sections based on sales and ad ops roles. Enforce minimums, campaign dates, and apply defaults to prevent costly mistakes.
Visualize Your Leading Indicators and Trends Get back to running your business. With all of your data in a unified dashboard, monitor delivery and get breakdowns of monthly billing by product, task durations by customer, order trending and product adoption. Optimize your business based on data.
Interoperability Integrate with your billing system, collect data from CRMs, and push to external parties for additional processing. Import and export data automatically to save time, reduce costly errors and ensure your invoice activity accurately reflects your orders. Public API and webhook connections available to support specialized integrations.
Self-Service Booking and Payment Processing Provide your clients with an easy to use payment portal to quickly enter campaign requests and provide payment information.
Local Impression Share Insights Benchmark your prospects’ SEM market positioning against the local SEM competitors in their verticals, and identify their unseen weaknesses so you can build winning proposals to close more deals.
Win in Local Market with Users’ Journey Report See competitors’ conversion strategies from keywords, ad copy to landing pages, reveal their PPC landing pages design and offers in their local campaigns to help you develop a winning strategy.
Write Better Ads, Raise Quality Scores, and Retain More Clients Monitor clients’ competitors’ ad copy and their A/B testings to help agencies continually monitor and optimize clients’ SEM campaign performance more effectively.

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