The #1 Automated Marketing Data Platform – A set of automated marketing solutions designed to work in unison, powered by your data.
Divide and group data based on chosen parameters, such as location, so that you can use it more efficiently within marketing and operations. Scale and compare the performance across your parameters to analyze what strategies work.
Normalize Naming Conventions
Add meta-data at any level (campaigns, ads, ad sets, etc.) to gain deeper insight. Divide or group data based on the tags. Normalize naming conventions, visualize, compare performance sets and share.
Calculations and Custom Metrics
Create custom metrics to show value, KPIs to stakeholders, and more. Easily create these for analysis and visualization within TapAnalytics in just a few clicks.
Goals & Pacing
The TapClicks platform allows you to pace campaign budgets or any other metric. With Goals and Pacing, you don’t need to show just the end goal. Track progress at any point in time.
All your data on one platform. Measure offline and online marketing campaigns, aggregate data to tell the story of your marketing campaigns. Visualize your data in Report Studio and share it in dashboards and reports.
Simplify Order Entry
Create your product catalog with customizable forms that adapt to any sales workflow. Collect details on purchased products applying package guidelines. Hide and show sections based on sales and ad ops roles. Enforce minimums, campaign dates, and apply defaults to prevent costly mistakes.
Visualize Your Leading Indicators and Trends
Get back to running your business. With all of your data in a unified dashboard, monitor delivery and get breakdowns of monthly billing by product, task durations by customer, order trending and product adoption. Optimize your business based on data.
Integrate with your billing system, collect data from CRMs, and push to external parties for additional processing. Import and export data automatically to save time, reduce costly errors and ensure your invoice activity accurately reflects your orders. Public API and webhook connections available to support specialized integrations.
Self-Service Booking and Payment Processing
Provide your clients with an easy to use payment portal to quickly enter campaign requests and provide payment information.
Local Impression Share Insights
Benchmark your prospects’ SEM market positioning against the local SEM competitors in their verticals, and identify their unseen weaknesses so you can build winning proposals to close more deals.
Win in Local Market with Users’ Journey Report
See competitors’ conversion strategies from keywords, ad copy to landing pages, reveal their PPC landing pages design and offers in their local campaigns to help you develop a winning strategy.
Write Better Ads, Raise Quality Scores, and Retain More Clients
Monitor clients’ competitors’ ad copy and their A/B testings to help agencies continually monitor and optimize clients’ SEM campaign performance more effectively.
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