Our list of the 26 best Lead Management – 2024

Maximise your sales and marketing efforts with effective lead management strategies and tools for your business.

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Lead Management for Small Business Owners

  1. Kustomer

    With Kustomer, deliver faster, richer experiences to your customers with omnichannel messaging, a unified customer view, and AI-powered automations.
  2. Upflowy

    Upflowy is a drag and drop tool to build and optimize web experiences.
  3. Act-On

    Act-On is a comprehensive campaign management platform that helps businesses create, manage, and measure campaigns across multiple channels. It provides tools to automate and optimize campaigns, track performance, and measure ROI.
  4. HubSpot

    HubSpot’s free CRM powers your customer support, sales, and marketing with easy-to-use features like live chat, meeting scheduling, and email tracking.
  5. LeadLander

    LeadLander is a lead generation and tracking platform that helps businesses identify and capture leads from website visitors. It provides detailed analytics and insights to help businesses understand their website visitors and convert them into customers.
  6. Promoter.io

    Promoter.io is a customer feedback platform that helps businesses measure customer satisfaction, identify promoters and detractors, and take action to improve customer experience. It provides insights to help businesses understand customer sentiment and make data-driven decisions.
  7. Marketo Engage

  8. Lead Forensics

    Lead Forensics is the industry-leading solution in turning anonymous B2B website visitors into high-quality, actionable opportunities for your business.
  9. LeadSquared

    Complete Marketing Automation and CRM software for businesses. Organize your lead capture, lead management, sales management & analytics in one platform.
  10. Pardot

    Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals. It provides powerful tools to create, deploy, and manage online marketing campaigns.
  11. LeadFormix

    LeadFormix is a marketing automation platform that helps businesses generate leads, track customer engagement, and measure ROI. It offers features such as lead scoring, email marketing, web analytics, and more.
  12. LeadMaster

  13. SharpSpring

    SharpSpring is a marketing automation platform that helps businesses increase leads, conversions, and ROI. It offers features like email marketing, lead scoring, and website tracking to help businesses reach their goals.
  14. Leadfeeder

    LeadFeeder is a sales intelligence tool that shows you which companies visit your website and helps you turn anonymous website visitors into sales leads. Get insights on leads and start conversations with prospects.
  15. Lead Liaison

    Lead Liaison provides marketing automation and lead management solutions including lead scoring, lead nurturing, lead distribution and lead tracking.
  16. Autopilot

    Autopilot is a marketing automation platform that helps businesses create automated customer journeys. It enables users to create personalized customer experiences, automate marketing tasks, and measure the success of their campaigns.
  17. Zoho CRM

    Zoho CRM is an online Sales CRM software that manages your sales, marketing and support in one CRM platform. Rated The Best CRM System of 2022. Sign up for free.
  18. Close.com CRM

  19. LeadsHook

    Leadshook is a lead generation platform that helps businesses find and capture leads. It offers a suite of tools to help you create, manage, and optimize lead generation campaigns. It also provides analytics and insights to help you measure and improve your campaigns.

Lead Management for Entrepreneurs

  1. Kissmetrics

    Kissmetrics is a powerful analytics and marketing platform that helps businesses track, analyse, and optimise their customer journey.

Lead Management for Marketing Professionals

  1. Retently

    Retently is a customer feedback platform that helps businesses collect, analyze, and act on customer feedback. It helps businesses understand customer sentiment, identify trends, and improve customer experience.

Lead Management for Product Managers

  1. Satismeter

    SatisMeter is a customer feedback tool that helps you keep an eye on customer satisfaction (NPS), monitor your product performance, and help your business grow.

Lead Management for Sales and Marketing Teams

  1. Freshsales

    Personalize engagement, shorten your sales cycle, and grow your business with Freshsales.
  2. Capsule

    Build stronger customer relationships, make more sales and save time.

Lead Management for Retailers

  1. Antavo

    Antavo is a loyalty program solution for businesses that helps them to create and manage loyalty programs for their customers.

Lead Management for E-commerce Businesses

  1. LeadsBridge

    LeadsBridge bridges the gaps of your Marketing & Advertising tools thanks to over +370 integrations with CRMs/Email Software.
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