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Matomo Analytics

Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.

Matomo Analytics
Find out more

Who is Matomo Analytics for?

  • Content Creators
  • Data Analysts
  • Digital Marketers
  • E-commerce Managers
  • Marketing Teams
  • Online publishers
  • SEO professionals
  • Small Business Owners
  • Web Developers
  • Website owners

Why you should find out more

  • Matomo has been downloaded over 17 million times.
  • Matomo is used by over 1.4 million websites worldwide.
  • Matomo provides 100% data ownership and privacy protection.

What are the benefits of Matomo Analytics?

  • Customizable dashboard widgets
  • Open-source analytics platform
  • Privacy-focused data collection
  • Real-time visitor tracking

Things to consider

  • Data privacy compliance
  • Installation and setup
  • Limited reporting features
  • Technical knowledge required
We may earn a commission for purchases using our links. Disclosure Statement.

Google Analytics alternative that protects your data and your customers' privacy

Content Creators

Features

Help & Support

What is Matomo?
Matomo is a free and open-source web analytics platform designed to give you insights into your website's traffic and user behavior.
What are the benefits of using Matomo?
Matomo provides you with full control over your data, customizable dashboards, real-time tracking, and privacy compliance features such as GDPR and CCPA.
How do I install Matomo?
Matomo can be installed on your own server or hosted by Matomo Cloud. Installation instructions can be found on the Matomo website.
What types of data can I track with Matomo?
Matomo can track pageviews, visits, bounce rates, conversions, goals, events, and more.
Is Matomo compliant with GDPR and CCPA?
Yes, Matomo provides privacy compliance features such as user consent, data retention, and the ability to delete user data upon request.
What integrations does Matomo offer?
Matomo offers integrations with popular platforms such as WordPress, Magento, and PrestaShop, as well as custom integrations through its API.
What is Matomo Tag Manager?
Matomo Tag Manager is a tool that allows you to manage and deploy tags on your website without requiring technical knowledge.
Can I use Matomo for mobile app analytics?
Yes, Matomo offers a mobile SDK for iOS and Android that allows you to track user behavior in your mobile app.

Comparisons

Website Analytics for Content Creators

Website Analytics for Data Analysts

Website Analytics for Digital Marketers

Website Analytics for Marketing Teams

Website Analytics for Small Business Owners

Other Website Analytics

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