Before building your business, take the time to experiment and understand your customers first.

Before investing too much time and effort building the business of your dreams, you need to take the time to experiment and understand your market, and make sure it’s something you’re passionate about.

• Identifying your target audience
  Identifying your target audience is essential when running a small business. Identifying your target audience
• Customer Personas
  Customer Personas are fictional characters that represents the ideal customer for your business.Customer Personas
• Research and design
  Before you invest into a new business, you should spend a lot of time researching and experimenting.Research and design
• Work from home
  How to make money online by working from home.Work from home
• Marketing on a Shoestring Budget
  Starting small? Try these tips for marketing on a shoestring budget: focus, track, & prioritize!Marketing on a Shoestring Budget
• Building an Online Presence
  Start small: What are the essential steps to build an online presence?Building an Online Presence
• Developing a Business Plan
  Create a roadmap for success: Develop a business plan to help you start small and grow.Developing a Business Plan
• Finding Funding Sources
  Where can I find funding for my small business?: A guide to finding funding sources.Finding Funding Sources
• Discover your passion
  Find out how to discover your passion and build products or services that you love, that you know people will want to buy.Discover your passion
• Smart spending
  Find out what you should prioritise first when setting up your online business and avoid putting effort into things that your customers simply don't care about.Smart spending