A lot of small business fail and the reason is that the business owner spends too much time and effort doing things that the customer simply doesn’t care about when you are a small business – for example, creating a website, making a fancy logo, complex payment options, etc.
Successful business focus first on trying to engage with customers using the channels they are already using (e.g. eBay, Etsy, etc) and leveraging in-built payment solutions (PayPal, Stripe, etc).
Then as their business grows, and only after they have a loyal customer base, can they determine whether setting up a website, other alternative payment solutions are right for those customers.
“I’m trying to start a new business from home. Have acquired stock and started a Facebook page. Easy part done. Now I need a logo and a selling platform or basic website. I want to become a merchant as I feel it will make for a key selling point.”
When you start a business, the first thing you need to achieve is delivering a unique value proposition to your customers in the places potential customers are already shopping.