Strategic Planning

What is the mission and vision of your organization? How do they guide strategic planning?

Mission and vision statements are an important part of strategic planning.

They provide a roadmap for your organization and help to ensure that everyone is on the same page.

This guide is for anyone who wants to learn more about mission and vision statements and how to create them.

How to

Creating mission and vision statements can be a daunting task, but it doesn’t have to be.

Here’s a step-by-step guide to help you get started:

  1. Start by brainstorming. Think about what your organization stands for and what you want to achieve.
  2. Write down your ideas and narrow them down to a few key points.
  3. Create a mission statement that outlines your organization’s purpose and goals.
  4. Create a vision statement that outlines your organization’s long-term goals and aspirations.
  5. Review and refine your statements until you are satisfied with them.

Best Practices

When creating mission and vision statements, there are a few best practices to keep in mind:

  • Keep it simple and concise.
  • Make sure it is clear and easy to understand.
  • Make sure it is aligned with your organization’s values and goals.
  • Make sure it is inspiring and motivating.


Here is a role-play conversation with a detailed example of a real-world mission and vision statement:

Person 1: We need to create a mission and vision statement for our organization.

Person 2: Sure, let’s get started. What do you think our mission should be?

Person 1: I think our mission should be to provide quality products and services to our customers.

Person 2: That sounds good. What about our vision?

Person 1: Our vision should be to become the leading provider of quality products and services in our industry.

Person 2: That sounds great. Let’s refine it a bit and make sure it is clear and concise.

Person 1: Okay, how about this: Our mission is to provide quality products and services to our customers. Our vision is to be the industry leader in quality and customer satisfaction.

Person 2: Perfect! That’s our mission and vision statement.

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