Data Normalization: A Guide to Knowledge Management

Data normalization is an important part of knowledge management. It helps to ensure that data is consistent, accurate, and up-to-date. In this guide, we’ll cover the basics of data normalization, how to get started, best practices, and examples.

Getting Started with Data Normalization

Data normalization is the process of organizing data into a consistent format. This helps to ensure that data is accurate, up-to-date, and easy to access. Data normalization can be done manually or with the help of software.

How To Normalize Data

Normalizing data involves several steps. First, you need to identify the data that needs to be normalized. This could include customer information, product information, or any other type of data. Once you have identified the data, you need to determine the format that it should be in. This could include a specific date format, a specific currency format, or any other type of format. Once you have determined the format, you need to convert the data into that format. This can be done manually or with the help of software.

Best Practices for Data Normalization

Ensure that data is accurate and up-to-date.
Use consistent formats for data.
Use software to automate the process of data normalization.
Ensure that data is secure and protected.
Regularly review data to ensure accuracy.

Examples of Data Normalization

Data normalization can be used in a variety of ways. Here are some examples:

Converting customer information into a consistent format.
Standardizing product information across multiple databases.
Normalizing financial data for reporting purposes.
Organizing data into a consistent structure.

Data normalization is an important part of knowledge management. It helps to ensure that data is accurate, up-to-date, and easy to access. By following the steps outlined in this guide, you can ensure that your data is properly normalized and organized.

Platforms to help you visualise and get insights from business data

Antavo — Antavo is a loyalty program solution for businesses that helps them to create and manage loyalty programs for their customers.
Kissmetrics — Kissmetrics is a powerful analytics and marketing platform that helps businesses track, analyse, and optimise their customer journey.
Coursera — Learn online and earn valuable credentials from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics.
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Looker — Looker is an analytics platform that enables companies to explore, analyze and share data to make smarter, data-driven decisions.
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Sisense — Embed analytics into your workstreams or products. Build custom self-service experiences to bring AI-driven insights to you and your customers. Learn how.
HubSpot — HubSpot’s free CRM powers your customer support, sales, and marketing with easy-to-use features like live chat, meeting scheduling, and email tracking.
VWO — VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
SAP Data Services
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Brandfolder — Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world’s most powerfully simple brand asset management software.
Kameleoon — Kameleoon is an AI-powered A/B testing platform that helps businesses optimize their websites and apps for better user experience. It provides powerful insights and analytics to help you make data-driven decisions and increase conversions.
Domo — With Domo, you can use data and insights delivered in data experiences to multiply your business impact and drive your business forward.
Google Analytics — Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Crazy Egg — Use Crazy Egg to see what’s hot and what’s not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more.
FormKeep — FormKeep is a simple, secure form service that helps you collect data from your website and send it to the tools you use. It’s fast, reliable, and easy to set up.
SurveyGizmo — SurveyGizmo helps you create online surveys, collect data, and analyze results quickly and easily, so you can make better decisions faster.
Microsoft Excel — Microsoft Excel is a powerful spreadsheet application that is part of the Microsoft Office suite of products.