What is a landing page and what are the benefits?

Building a landing page is a great way to get more traffic.

It can help direct customers to your site from a search engine and helps you to create targeted sales messages for your niche. If you’re spending money on advertising, a landing page is recommended.

Think of it like a digital brochure.

What are the benefits of a landing page?

Unlike your website home page, a landing page is a dedicated page that helps you target messages to particular groups of customers.

Often landing pages are hidden pages, but they don’t always have to be.

Let’s say for example you have a business promoting a flower shop.

You might have your website home page, and then several landing pages for the different types of customers you are advertising towards. You wouldn’t just list the products, but also the customer segments, and you’d often have different landing page styles or contents.

Most importantly, a landing page needs to have a clear Call To Action.

For example, this florist doesn’t just advertise the bouquets, they have different landing pages depending on the Occasion.

How to create a landing page?

If you don’t already have a website, the easiest way to create a landing page is to use a landing page builder.

Here’s some recommended landing page providers to help you get started.



The smartest way to create custom microsites for your sales content and track results


Get More Conversions with Unbounce Landing Pages & Conversion Intelligence Tools


Effortlessly create a beautiful store that stands out and represents your brand in a unique way.


HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service.
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