Lead generation

What is a landing page and what are the benefits?

Building a landing page is a great way to get more traffic.

It can help direct customers to your site from a search engine and helps you to create targeted sales messages for your niche. If you’re spending money on advertising, a landing page is recommended.

Think of it like a digital brochure.

What are the benefits of a landing page?

Unlike your website home page, a landing page is a dedicated page that helps you target messages to particular groups of customers.

Often landing pages are hidden pages, but they don’t always have to be.

Let’s say for example you have a business promoting a flower shop.

You might have your website home page, and then several landing pages for the different types of customers you are advertising towards. You wouldn’t just list the products, but also the customer segments, and you’d often have different landing page styles or contents.

Most importantly, a landing page needs to have a clear Call To Action.

For example, this florist doesn’t just advertise the bouquets, they have different landing pages depending on the Occasion.

How to create a landing page?

If you don’t already have a website, the easiest way to create a landing page is to use a landing page builder.

Here’s some recommended landing page providers to help you get started.

  • Sendinblue — Take your digital marketing to the next level.
  • Instapage — Turn your ad clicks into conversions with the only landing page platform designed to create, personalize, & optimize post-click landing pages at scale.
  • Landingi — The fastest, easiest way to build high-converting landing pages
  • Factoreal — Be a Pro at E-commerce Marketing and convert every online interaction into a sale.
  • Sellfy — Effortlessly create a beautiful store that stands out and represents your brand in a unique way.
  • Amaze — If you sell online, you need Amaze. Try Amaze for yourself today and see the difference.
  • Paperflite — The smartest way to create custom microsites for your sales content and track results
  • Outgrow — Use Outgrow’s simple, no-code tools to acquire qualified leads.
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