Analyzing advertising performance is an important skill for anyone looking to reduce their advertising costs.
It can help you identify which campaigns are working and which ones are not, so you can make informed decisions about where to invest your money.
Let’s say you’re running a campaign to promote a new product.
You’ve set a goal of increasing sales by 10%.
After a few weeks, you analyze the data and find that the campaign is only generating half of the expected conversions.
You decide to adjust the budget and target a different audience.
After a few more weeks, you see that the campaign is now performing better and is on track to meet your goal.
In another example, you’re running a campaign to increase brand awareness.
You track metrics such as impressions, clicks, and engagement.
After analyzing the data, you find that the campaign is performing well in terms of impressions but not so well in terms of clicks.
You decide to adjust the creative and target a different audience.
After a few weeks, you see that the campaign is now performing better and is on track to meet your goal.