Branding Basics

Using branded templates helps ensure that your emails look professional and consistent, while also making it easier to create and send campaigns.

Creating a brand email campaign is a great way to reach out to your customers and build relationships. With the right template, you can create a professional-looking email that will help you stand out from the competition.

Sendinblue can help you create consistent branding with your email templates

How to

  1. Choose a branded template. Make sure it reflects your brand’s style and values.
  2. Write a compelling subject line. This is the first thing your customers will see, so make sure it grabs their attention.
  3. Write the body of the email. Keep it concise and to the point, and make sure it’s relevant to your customers.
  4. Include a call to action. This could be a link to your website, a discount code, or something else.
  5. Test the email. Send it to yourself and a few other people to make sure it looks good and works properly.
  6. Send the email. Once you’re happy with it, you can send it out to your customers.

FAQs

  • What is a branded template? A branded template is a pre-made email design that reflects your brand’s style and values. It can help you create a professional-looking email quickly and easily.
  • How do I write a compelling subject line? Your subject line should be short, catchy, and relevant to your customers. Try to make it stand out from the competition.
  • What should I include in the body of the email? The body of the email should be concise and to the point. Make sure it’s relevant to your customers and includes a call to action.
  • How do I test the email? Send the email to yourself and a few other people to make sure it looks good and works properly.
  • When should I send the email? Once you’re happy with it, you can send it out to your customers.

Tools to help you get started

  • Mailchimp — Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way.
  • Sendinblue — Take your digital marketing to the next level.
  • PipeDrive — Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business.
  • Moosend — The fastest path from email marketing to business growth.
  • Missinglettr — Missinglettr helps businesses automate their social media marketing. It creates a year’s worth of content from one blog post, and schedules it to post on social media for maximum reach.
  • Kissmetrics — Kissmetrics is a powerful analytics and marketing platform that helps businesses track, analyse, and optimise their customer journey.
  • Campaign Monitor — Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.
  • GetResponse — No matter your level of expertise, we have a solution for you. At GetResponse, it’s email marketing done right. Start your free account today!
  • Moda — Grow your eCommerce business with high-converting email and SMS, backed by data superpowers!
  • Promoter.io — Promoter.io is a customer feedback platform that helps businesses measure customer satisfaction, identify promoters and detractors, and take action to improve customer experience. It provides insights to help businesses understand customer sentiment and make data-driven decisions.
  • OptimizePress — OptimizePress is a powerful website builder that helps you create high-converting sales pages, membership sites, and more. It’s easy to use and comes with a range of features to help you get the most out of your website.
  • Comm100 — Comm100 Livechat is a customer service platform that helps businesses engage customers, increase sales, and provide support. It offers features such as automated chat triggers, customer segmentation, chatbots, and real-time analytics.
  • Emma marketing software — Emma’s digital marketing platform drives results with personalization, segmentation and automation.
  • Autopilot — Autopilot is a marketing automation platform that helps businesses create automated customer journeys. It enables users to create personalized customer experiences, automate marketing tasks, and measure the success of their campaigns.
  • Yesware — Yesware is a sales productivity platform that helps sales teams close more deals.
  • Vendasta — From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses.
  • Copyblogger — Content marketing tools and training.
  • SaneBox — Sanebox saves you time by organizing, filtering, and summarizing your email, so you can focus on what’s important.
  • BEE Content Design — BEE is the best drag & drop editor for designing mobile responsive emails and landing pages.
  • BrandMyMail — BrandMyMail helps you create beautiful, branded emails quickly and easily. It offers a library of customizable templates, drag-and-drop design tools, and powerful analytics to help you measure the success of your campaigns.
  • Infusionsoft — Infusionsoft is a powerful CRM and marketing automation software that helps small businesses increase sales, save time, and get organized. It automates marketing tasks, tracks customer data, and automates sales processes. It’s perfect for entrepreneurs who want to grow their business.
  • Kameleoon — Kameleoon is an AI-powered A/B testing platform that helps businesses optimize their websites and apps for better user experience. It provides powerful insights and analytics to help you make data-driven decisions and increase conversions.
  • Sellfy — Effortlessly create a beautiful store that stands out and represents your brand in a unique way.
  • Crazy Egg — Use Crazy Egg to see what’s hot and what’s not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more.
  • iContact — Grow your business with iContact’s easy-to-use marketing automation tools – create emails, manage contacts, and track results.
  • Emercury — Discover the email marketing platform marketers use to reach, convert and retain their customers.
  • Unbounce — Grow your relevance, leads, and sales with Unbounce. Use Unbounce to easily create and optimize landing pages for your small business and boost conversions with AI insights.
  • Ontraport — CRM, sales and marketing software for small and mid-sized businesses.
  • Pardot — Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals. It provides powerful tools to create, deploy, and manage online marketing campaigns.
  • LeadSquared — Complete Marketing Automation and CRM software for businesses. Organize your lead capture, lead management, sales management & analytics in one platform.
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