Branding Basics

Using branded templates helps ensure that your emails look professional and consistent, while also making it easier to create and send campaigns.

Creating a brand email campaign is a great way to reach out to your customers and build relationships. With the right template, you can create a professional-looking email that will help you stand out from the competition.

Sendinblue can help you create consistent branding with your email templates

How to

  1. Choose a branded template. Make sure it reflects your brand’s style and values.
  2. Write a compelling subject line. This is the first thing your customers will see, so make sure it grabs their attention.
  3. Write the body of the email. Keep it concise and to the point, and make sure it’s relevant to your customers.
  4. Include a call to action. This could be a link to your website, a discount code, or something else.
  5. Test the email. Send it to yourself and a few other people to make sure it looks good and works properly.
  6. Send the email. Once you’re happy with it, you can send it out to your customers.


  • What is a branded template? A branded template is a pre-made email design that reflects your brand’s style and values. It can help you create a professional-looking email quickly and easily.
  • How do I write a compelling subject line? Your subject line should be short, catchy, and relevant to your customers. Try to make it stand out from the competition.
  • What should I include in the body of the email? The body of the email should be concise and to the point. Make sure it’s relevant to your customers and includes a call to action.
  • How do I test the email? Send the email to yourself and a few other people to make sure it looks good and works properly.
  • When should I send the email? Once you’re happy with it, you can send it out to your customers.

Tools to help you get started

  • Mailchimp — Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way.
  • Sendinblue — Take your digital marketing to the next level.
  • PipeDrive — Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business.
  • Missinglettr — Missinglettr helps businesses automate their social media marketing. It creates a year’s worth of content from one blog post, and schedules it to post on social media for maximum reach.
  • Kissmetrics — Kissmetrics is a powerful analytics and marketing platform that helps businesses track, analyse, and optimise their customer journey.
  • Vendasta — From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses.
  • Copyblogger — Content marketing tools and training.
  • BEE Content Design — BEE is the best drag & drop editor for designing mobile responsive emails and landing pages.
  • BrandMyMail — BrandMyMail helps you create beautiful, branded emails quickly and easily. It offers a library of customizable templates, drag-and-drop design tools, and powerful analytics to help you measure the success of your campaigns.
  • Ontraport — CRM, sales and marketing software for small and mid-sized businesses.
  • Kameleoon — Kameleoon is an AI-powered A/B testing platform that helps businesses optimize their websites and apps for better user experience. It provides powerful insights and analytics to help you make data-driven decisions and increase conversions.
  • Sellfy — Effortlessly create a beautiful store that stands out and represents your brand in a unique way.
  • Crazy Egg — Use Crazy Egg to see what’s hot and what’s not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more.
  • Emercury — Discover the email marketing platform marketers use to reach, convert and retain their customers.
  • Unbounce — Grow your relevance, leads, and sales with Unbounce. Use Unbounce to easily create and optimize landing pages for your small business and boost conversions with AI insights.
  • Constant Contact — Constant Contact is a marketing platform for small businesses. It helps businesses create emails, ads, and surveys to engage customers, grow their online presence, and measure success.
  • Pardot — Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals. It provides powerful tools to create, deploy, and manage online marketing campaigns.
  • LeadSquared — Complete Marketing Automation and CRM software for businesses. Organize your lead capture, lead management, sales management & analytics in one platform.
  • — is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.
  • AB Tasty — Revolutionize brand and product experiences with AB Tasty: AI-powered experimentation & personalization, feature management and product optimization.
  • Moosend — The fastest path from email marketing to business growth.
  • Leadpages — Leadpages helps businesses create high-converting landing pages, pop-ups, and opt-in forms to grow their email list, generate leads, and increase sales. It’s easy to use and offers powerful features to help you get the most out of your online marketing.
  • ActiveCampaign — Visit our website to learn more.
  • LeadFormix — LeadFormix is a marketing automation platform that helps businesses generate leads, track customer engagement, and measure ROI. It offers features such as lead scoring, email marketing, web analytics, and more.
  • 20NINE CRM — An alternative to cumbersome CRM for small businesses. Manage clients, sales, communication & documents from the mobile and computer!
  • Act-On — Act-On is a comprehensive campaign management platform that helps businesses create, manage, and measure campaigns across multiple channels. It provides tools to automate and optimize campaigns, track performance, and measure ROI.
  • Factoreal — Be a Pro at E-commerce Marketing and convert every online interaction into a sale.
  • ClickFunnels — ClickFunnels gives you everything you need to market, sell, and deliver your products and services online! Without having to hire or rely on a tech team!
  • Campaign Monitor — Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.
  • GetResponse — No matter your level of expertise, we have a solution for you. At GetResponse, it’s email marketing done right. Start your free account today!
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