Branding Basics

Creating a brand logo is essential for any business. Branded templates make it easy to create a logo that is unique and memorable.

Creating a brand logo is an important step in establishing your business identity. It’s the visual representation of your company, and it’s essential to get it right. This guide will provide you with the information you need to create a logo that will help you stand out from the crowd.

What is a Brand Logo?

A brand logo is a graphic symbol or emblem that represents your business. It’s the visual representation of your company’s identity and values. It’s used on all your marketing materials, from business cards to websites, and it’s the first thing people will see when they come across your business.

How to Create a Brand Logo

Creating a brand logo is a creative process that requires careful thought and consideration. Here are some tips to help you get started:

  • Start by researching your industry and competitors. Look at what other companies are doing and take note of what works and what doesn’t.
  • Think about the message you want to convey with your logo. What do you want people to think of when they see it?
  • Choose a colour palette that reflects your brand. Consider the psychology of colour and how it can influence people’s perceptions.
  • Choose a font that is easy to read and reflects your brand’s personality.
  • Create a few different versions of your logo and get feedback from friends and family.
  • Once you have a logo you’re happy with, use it consistently across all your marketing materials.


  • What is the best way to create a brand logo?
    The best way to create a brand logo is to research your industry and competitors, think about the message you want to convey, choose a colour palette and font that reflects your brand, create a few different versions and get feedback, and use it consistently across all your marketing materials.
  • How much does it cost to create a brand logo?
    The cost of creating a brand logo will depend on the complexity of the design and the designer you choose. You can find designers who offer affordable logo design services online.
  • Do I need to use a professional designer to create my logo?
    It’s not necessary to use a professional designer to create your logo, but it can be helpful if you want to ensure the logo is of a high quality and reflects your brand accurately.

How to get started with your business logo

  • Canva — Canva is an online design platform that makes it easy to create stunning visuals for any purpose.
  • DesignEvo — DesignEvo’s free logo maker helps you create custom logos in minutes, no design experience needed. Try with millions of icons and 100+ fonts immediately!
  • Brandfolder — Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world’s most powerfully simple brand asset management software.
  • Designhill — World’s #1 website for graphic designs including logos, web, t-shirts & more. Work with top graphic designers & get 100% Money Back Guarantee!
  • — is a platform that helps companies create, manage, and share their brand assets. It provides tools to create logos, color palettes, typography, and more, and makes it easy to share them with teams and stakeholders.
  • LogoMakr — Make a custom logo using the free logo maker tool. Choose from millions of graphics and icons to make your logo. Trusted by 10M+ of people.
  • BrandBucket — BrandBucket is an online marketplace for buying and selling unique, brandable business names. It offers a wide selection of creative, memorable names that are perfect for startups, products, and services.
  • Looka — is a website that provides users with a simple and easy way to create a professional logo for their business.
  • BrandMark — Create a unique logo, business card and social media graphics in less than a minute. Build your brand identity with our generative AI.
  • Printify — Printify is an online platform that allows users to create and sell custom printed products.
  • Tailor Brands — Everything you need to launch and grow your business. You can design a logo, launch a website, print business cards, form an LLC and much more.
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