Branding Basics

Developing a brand voice is essential for creating branded templates that will resonate with your target audience.

Creating a unique brand voice is essential for any business. It helps to differentiate your brand from competitors and gives customers a sense of familiarity when they interact with your business. A branded template is a great way to ensure that your brand voice is consistent across all of your communications. This guide will provide you with an overview of how to develop a brand voice for your branded templates.

What is a Brand Voice?

A brand voice is the personality of your business. It’s the way you communicate with customers and the way you present yourself to the world.

It’s the tone, language, and style that you use when you’re talking about your business. Your brand voice should be consistent across all of your communications, from your website to your social media posts.

Examples of Brand Voice

  • Nike: Inspirational, Bold, and Daring
  • Apple: Innovative, Simple, and Approachable
  • McDonald’s: Fun, Friendly, and Approachable
  • Coca-Cola: Refreshing, Positive, and Uplifting
  • Starbucks: Relaxed, Inviting, and Welcoming

How to Develop a Brand Voice for Branded Templates

When developing a brand voice for your branded templates, there are a few key steps to follow:

  • Define your brand values and mission.
  • Identify your target audience.
  • Choose a tone of voice that resonates with your target audience.
  • Create a style guide for your branded templates.
  • Test and refine your brand voice.


  • What is a branded template?
    A branded template is a pre-designed template that you can use to create consistent, professional-looking communications. It includes elements such as logos, fonts, colours, and images that reflect your brand.
  • How do I create a style guide for my branded templates?
    A style guide is a document that outlines the elements of your brand voice, such as tone, language, and style. It should include guidelines for how to use your branded templates, such as which fonts and colours to use.
  • How do I test and refine my brand voice?
    Testing and refining your brand voice is an ongoing process. You should regularly review your branded templates to ensure that they are consistent with your brand voice. You can also use customer feedback to refine your brand voice.
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