Competitive intelligence (CI) is a process of gathering, analyzing, and interpreting information about competitors and the competitive environment.
It is used to gain insights into the strategies, strengths, and weaknesses of competitors, as well as to identify opportunities and threats in the marketplace.
CI can be used to inform decisions about product development, pricing, marketing, and other areas of business.
It can also be used to develop competitive strategies and to anticipate competitor moves.
CI is an important part of competitive analysis, which is the process of understanding the competitive environment and developing strategies to gain a competitive advantage.