When starting out as a small business, it’s always a good idea to minimise your costs.
This means, only buying things that are critical to your customer experience.
Branded packaging, is one of those important things, and it doesn’t have to be hard.
If you’re selling goods online, it’s important to have lasting impressions. The first thing your customers will see is the box. So make it look good.
Now that we’re seeing more deliveries than ever, it’s more important to have your parcels stand out.
Take the below. Out of all the packaging, there’s only two parcels below that are clearly branded.
When starting out as a small business, it’s important to make the right decisions on packaging.
Depending on your business needs and customer expectations, you might need to test-and-learn.
There’s no point spending all your effort on custom packaging as a new business, until you know there’s significant demand for your product.