Defining your target audience is a crucial step in market research.
It helps you identify who your customers are, what they want, and how you can best reach them.
By understanding your target audience, you can tailor your marketing efforts to effectively communicate with them and increase your chances of success.
For example, Nike has successfully defined their target audience as athletes and fitness enthusiasts.
They use this knowledge to create products and marketing campaigns that resonate with their audience, such as their “Just Do It” slogan and their partnerships with professional athletes.
Another example is Coca-Cola, who has defined their target audience as people who want to enjoy life and have fun.
They use this knowledge to create marketing campaigns that evoke positive emotions and experiences, such as their “Share a Coke” campaign.
Here are two potential examples of how small businesses can define their target audience: