Create content that resonates with your audience: What topics, visuals, and messages will engage them?

Overview

Social media presence is essential for businesses to connect with their audience and build brand awareness.

However, simply having a presence on social media is not enough.

To truly stand out and engage with your audience, it is important to create engaging content that resonates with them.

Engaging content is content that is interesting, informative, and visually appealing.

Two well-known global brands that have used this strategy are Coca-Cola and Nike.

Coca-Cola’s social media content is known for its creative and visually appealing nature, often featuring bright colours and fun graphics.

Nike, on the other hand, creates content that inspires and motivates its audience, often featuring athletes and powerful messages.

How to

Creating engaging content for social media involves several roles and responsibilities:

• Content Creator – responsible for creating the actual content, including text, images, and videos
• Social Media Manager – responsible for scheduling and publishing the content on social media channels
• Analytics Manager – responsible for tracking and analyzing the performance of the content

Here are some steps to follow:

1. Identify your target audience
2. Research your audience’s interests and preferences
3. Create content that aligns with your audience’s interests and preferences
4. Use visually appealing images and videos
5. Use catchy headlines and captions
6. Include a call-to-action to encourage engagement
7. Monitor and analyze the performance of your content

Best Practices

• Keep your content visually appealing and interesting
• Use relevant hashtags to increase visibility
• Engage with your audience by responding to comments and messages
• Post consistently to maintain a strong presence
• Experiment with different types of content to see what works best
• Monitor and analyze the performance of your content to make improvements

Examples

Here are two potential examples for everyday small businesses:

• A local coffee shop could create visually appealing images of their coffee and pastries, along with captions that highlight the unique flavours and ingredients. They could also use relevant hashtags such as #coffeeholic and #coffeelover to increase visibility.
• A small clothing boutique could create videos featuring their latest clothing collections, along with captions that highlight the style and quality of the clothing. They could also include a call-to-action to encourage viewers to visit their website or store.