Grow your social media presence by partnering with influencers. Learn how to find, engage, and leverage influencers to increase your reach!

1. Overview

Leveraging influencers is a powerful strategy to boost your social media presence.

Influencers are individuals who have a large following on social media and can sway their followers’ opinions and purchasing decisions.

By partnering with influencers, businesses can reach a wider audience, increase brand awareness, and drive sales.

Two well-known global brands that have successfully used this strategy are Nike and Coca-Cola.

Nike partnered with Colin Kaepernick, a former NFL player and civil rights activist, to promote their “Just Do It” campaign.

This partnership generated a lot of buzz and increased Nike’s social media following by millions.

Coca-Cola partnered with various influencers to promote their “Share a Coke” campaign.

The influencers shared photos and videos of themselves with personalized Coca-Cola bottles, which encouraged their followers to do the same.

2. How to

When leveraging influencers, it’s important to have a clear plan and assign roles and responsibilities.

Here is a step-by-step guide:

1. Identify your target audience and the social media platforms they use.
2. Research and identify potential influencers who align with your brand values and have a large following on the identified social media platforms.
3. Reach out to the identified influencers and propose a partnership. Be clear about the expectations and compensation.
4. Create a contract outlining the terms and conditions of the partnership.
5. Provide the influencers with the necessary resources, such as product samples or creative briefs.
6. Monitor and track the performance of the partnership to ensure it’s meeting the desired goals.

3. Best practices

• Choose influencers who align with your brand values and have a genuine connection with their followers.
• Be clear about the expectations and compensation in the partnership agreement.
• Provide the influencers with creative freedom while ensuring the content aligns with your brand guidelines.
• Track and measure the performance of the partnership to ensure it’s meeting the desired goals.
• Engage with the influencers and their followers to build a relationship and foster long-term partnerships.
• Stay up-to-date with the latest trends and changes in the influencer marketing industry.

4. Examples

Here are two potential examples for everyday small businesses:

Example 1: Local Restaurant

A local restaurant can partner with a food blogger or influencer in their area to promote their menu items.

The influencer can share photos and videos of the dishes and provide a discount code for their followers to use when dining at the restaurant.

This partnership can increase the restaurant’s social media following and drive more foot traffic to the restaurant.

Example 2: Online Clothing Store

An online clothing store can partner with a fashion influencer to showcase their latest collection.

The influencer can create a lookbook or try-on haul video featuring the clothing items and provide a discount code for their followers to use when making a purchase.

This partnership can increase the store’s online presence and drive more sales.