Customer Journey Mapping is a process used to understand the customer experience.
It involves mapping out the customer’s journey from the moment they become aware of a product or service, to the moment they make a purchase or take some other action.
It is a visual representation of the customer’s journey, and it helps to identify areas where the customer experience can be improved.
By understanding the customer’s journey, businesses can create better experiences for their customers, leading to increased customer satisfaction and loyalty.