Sales & Marketing

How to use Animation and Video marketing to reach your customers and stand out in a crowded market.

Animation and Video marketing could be a really effective way to reach your customers and stand out in a crowded market.

Video marketing is all about using video and animation to promote your business and reach your target audience.

It can be a great way to showcase your products or services, tell your brand story, and connect with customers on a more personal level.

What are some specific ways we can use video marketing?

There are a lot of different ways we can use video marketing.

You could create product demo videos to showcase your products in action, create educational videos to help our customers learn more about what you offer, or create promotional videos to announce special offers or sales.

You can also use video to tell your brand story and give customers a behind-the-scenes look at your business.

How do you create and distribute videos?

There are a few different options for creating and distributing videos.

One option is to hire a professional video production company to handle the entire process for you. They can help brainstorm ideas, create a script, film the video, and edit it to make it look professional.

Another option is to create the videos yourself using tools like iMovie or Adobe Premiere. This can be a more budget-friendly option, but it does require some technical skills and time investment.

Then, you can upload them to platforms like YouTube and Vimeo and optimise them for search. We can also embed the videos on our own website or social media pages. Another option is to use paid advertising platforms like YouTube Ads or Facebook Ads to target specific audiences with our videos. But that can get a bit expensive, just like any other paid advertising campaign.

Best animated video marketing tools for Small Business

To streamline the process, you can use video automation software to build and create your videos, using templates and animated characters.

  • LinkedIn Learning — LinkedIn Learning (previously is an online learning platform that provides users with access to thousands of video courses on topics such as business, software development, web design, photography, and more.
  • Vyond — Vyond’s online video animation software allows your business to easily create professional animated videos for all industries in job roles like marketing, sales, training, and eLearning.
  • Animaker Inc. — A platform for beginners, non-designers & professionals to create Animation and Live-Action videos for every moment of our life
  • Avid Media Composer — Avid Media Composer is the industry-standard video editing software used by professional filmmakers and TV editors. It offers powerful tools for editing, color correction, audio post-production, and more, allowing you to create stunning visuals and captivating stories.
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