Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engine results pages (SERPs).
This is achieved through various techniques such as keyword research, on-page optimization, link building, and content creation.
The ultimate goal of SEO is to increase organic traffic to a website and improve its ranking in search engine results.
SEO is important because it helps businesses to reach their target audience and increase their online presence.
By optimizing their website, businesses can attract more potential customers, generate leads, and ultimately increase their revenue.
Two well-known global brands that have successfully used SEO are:
The process of SEO involves various roles and responsibilities.
The following is a detailed guide on how to implement SEO:
Here are two potential examples for everyday small businesses: